Azlan backs Citrix plan to conquer the SMB market place with its valued partners

By Simon Meredith | 12th February 2016

Heathrow, 27 January 2016 – Azlan, the enterprise value added distribution business of Tech Data, has welcomed Citrix’s plans to revitalise SMB sales of its core Citrix Work Space Suite solution for partners and will be setting out its own programme to support the vendor’s efforts at the forthcoming Citrix Partner Accelerator (CPA) 2016 event, which takes place in London on 25th February.

Azlan will help the vendor achieve its goals by drawing on its own expertise in Citrix technologies and Tech Data’s extended reach into the SMB market place.

The leading player in the desktop virtualisation market outlined its strategic aims for the year ahead at the global Citrix Summit, which was held in Las Vegas in January. At the event, Citrix said it would place additional focus on refining processes to support Gold and Silver Partners in driving growth with its XenDesktop, XenMobile and NetScaler solutions into SMBs.

Phil King, Azlan Technology and Services Director, said that Azlan will be fully-supportive of the plans. “We see excellent potential for business growth in the SMB market for Citrix and we’ll be enthusiastically backing the company’s drive to get back to basics and provide added support to its valued partners. Azlan has well-developed skills in Citrix solutions and can also draw on Tech Data’s extended reach and strength in the SMB market, so we are ideally-placed to support Citrix in driving this strategy.”

Citrix Managed Partners will benefit from a re-booted channel team that includes newly titled Partner Account Managers (PAMs); additional announcements include details of the new ‘Build Plan’, which will see Citrix PAMs working with their partners on joint go-to market propositions to develop stronger relationships throughout the value chain.  There will also be a strong focus on key vertical markets, such as healthcare, education and finance.

Azlan offers in-depth sales and technical support to reseller partners on Citrix through its Data Centre, Workspace and Information practices. Qualified experts in Citrix solutions are available to assist partners on pre-sales and provide hands-on consultancy and training. Citrix Partners can also take advantage of the Azlan Business Solutions Centre (BSC) to demonstrate Citrix technologies in use alongside other infrastructure systems.

Citrix’s UK and Ireland Partners will be able to learn more about the plans at the Citrix Partner Accelerator (CPA) 2016 event, which takes place at Wembley Stadium on Thursday 25th February. For more information or to register, please contact Virginia Cowles, Business Unit Manager for Enterprise Software at Azlan by calling 0845 356 3030, or by emailing

Picture: Phil King, Azlan.

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About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit or follow on Facebook  and Twitter.

For more information please contact:
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798

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