Dell APEX Flex on Demand services now available to UK partners via TD SYNNEX

Customised solutions that meet exact needs of customers are now available alongside TD SYNNEX’s cloud expertise and professional services capabilities

Basingstoke, 05 December 2023 – TD SYNNEX (NYSE: SNX) has announced that is now able to offer Dell Technologies’ APEX Flex on Demand services in the UK, providing partners with the ability to offer customised solutions that provide the exact combination of technology and services needed by customers, backed by the expertise and support of TD SYNNEX’s own cloud and infrastructure and professional services teams.

This unique combination will enable partners to take full advantage of the significant market opportunity for APEX, said Simon Bennett, managing director Advanced Solutions, UK and Ireland, TD SYNNEX

“With Dell APEX, our partners can deliver the very best and most appropriate technologies and solutions alongside the experience and expertise of our cloud, enterprise infrastructure and professional services teams to design, deliver and support customer projects. Partners can create and offer solutions that meet exact customer needs and provide both the flexibility of the cloud and the peace-of-mind of on-premises deployments.

“Dell APEX is multi-cloud by design and our unique capabilities on all three of the major public cloud providers, makes TD SYNNEX ideally suited to supporting partners in taking this attractive value proposition to market. Our teams have the know-how to support partners in making the very best use of multiple platforms alongside on-premises systems and bringing all of that together to deliver the best of both worlds. That’s a powerful combination and one that will enable partners to maximise the tremendous business potential of Dell APEX.”

Dell’s APEX Flex on Demand is a pay-per-use flexible consumption model that provides elastic capacity with the reassurance of on-premises deployment. APEX Flex on Demand allows customers to acquire and make use of the Dell Technologies products and services they need to support business demands while paying only for actual usage. This eliminates the need for large up-front capital investment in products, while providing the flexibility of a pay-as-you model and unlimited scalability.

TD SYNNEX is a leading distributor for Dell and in September was named 2023 Dell Technologies UK Distributor of the Year for the fourth year in succession and the sixth time in seven years. This was a recognition of the strong and consistent investment TD SYNNEX has made and the exceptional service and support it delivers to partners.

Picture: Simon Bennett, TD SYNNEX.


TD SYNNEX appoints Patrick Zammit Chief Operating Officer

New role to accelerate go-to-market capabilities for TD SYNNEX vendors and customers and drive operational excellence

FREMONT, Calif., & CLEARWATER, Fla. – December 1, 2023 – TD SYNNEX (NYSE: SNX) announced today that Patrick Zammit has been named Chief Operating Officer, reporting to company CEO Rich Hume effective January 1. In this new role, Zammit will coordinate the company’s business strategy to drive profitable growth across all technologies, geographies and vendors, and to accelerate the adoption of new, high-growth technologies around the globe. Zammit has served at TD SYNNEX as president, Europe, since 2017, adding executive responsibility for Asia Pacific and Japan in 2021. A new leader for TD SYNNEX’s business in Europe will be announced in the coming weeks.

“Patrick is an outstanding business leader. He has consistently empowered his team to innovate and transform our go-to-market business model by harnessing the power of data and digital, setting a new standard in our market for personalised, targeted customer engagement and operational excellence,” said Hume. “His model of servant leadership has allowed for the incubation of new ideas not only to grow business for TD SYNNEX and our partners, but also to ensure that we are responsible corporate citizens committed to making our planet a better place for our co-workers and our communities.”

With this organisational structure change, regional presidents in the Americas, Asia Pacific Japan (APJ) and Europe will now report into Zammit, along with the corporate functions responsible for global strategy and information technology. Additionally, Michael Urban, President, Americas, has decided to leave the company and has offered to support Patrick with this transition through March 1.

“We thank Michael for playing a key role in bringing together TD SYNNEX over the past two years. He and his team delivered a very successful merger. He also drove our business growth and strategy in the Americas, outpacing the market and establishing TD SYNNEX as a leader in the region. We wish him well in his future endeavors,” Hume continued.  “As we continue to evolve and grow TD SYNNEX to meet the increasing needs and demands of the ever-changing IT landscape, our growth-oriented business strategy and focus on providing the best possible experience for our partners and vendors remain unchanged.”

Zammit has been with the organization since 2017, leading the European region after Tech Data’s acquisition of Avnet Technology Solutions, and taking over responsibilities for the APJ region in 2021. Prior to joining Tech Data, Patrick served in a variety of management roles at Avnet, beginning in 1993. During his tenure at Avnet, he served as Global President, serving on its executive board, and earlier as President, EMEA Marketing, among other roles. Prior to joining Avnet, Patrick was a Senior Consultant at Arthur Andersen from 1989 to 1993. He holds the French equivalent of a master’s degree in business administration from ESLSCA Business School and is fluent in English, French and German.

Picture: Patrick Zammit, TD SYNNEX.


TD SYNNEX expands Destination AI Ecosystem to deliver rapid AI model development

FREMONT, Calif., & CLEARWATER, Fla. – Nov. 30, 2023 – Following the successful launch of its Destination AI program earlier this year, TD SYNNEX (NYSE: SNX) will expand its AI enablement and training capabilities further through their offering of a new solution that uses artificial intelligence to analyse and understand images and videos, the Intel Geti software platform. TD SYNNEX will serve as an initial distributor of the platform in the U.S. and Europe.  


In TD SYNNEX’s recent Direction of Technology report, the number of partners offering AI/ML solutions skyrocketed by 625 percent globally, and in North America, AI/ML is the top technology skill partners are looking to hire for in the coming months. 


“Our enterprise and ISV partners are increasing their AI solution offerings and are looking for enablement and training tools to support that rapid growth and address the challenges that often come up. This vision AI platform fills a critical role in that process,” said Lisa McGarvey, VP, Data, AI & IoT Solutions, North America, TD SYNNEX. “With the Intel Geti platform as part of our Destination AI program, we are adding another innovative solution to the robust AI tools, enablement and services that we are providing for our partners.” 


The enterprise-grade Intel Geti platform is used to build vision models for detection, classification, segmentation, and anomaly-based tasks in any industry where computer vision can bring business value. The trained models can be deployed for inference on all modern hardware platforms, regardless of CPU or GPU manufacturer. For ease on deployment, the models can be automatically optimised for the Intel Distribution of OpenVINO toolkit to run inference with enhanced performance on Intel architectures.


The Intel Geti platform is currently available for trial and purchase for eligible TD SYNNEX partners in the U.S. and Europe. For more information, contact 


TD SYNNEX launches Financial Services Industry Ecosystem

Group will bring together ISVs, financial market specialists and partners with complementary skills to develop and market new solutions and services

Basingstoke, 29 November 2023 – TD SYNNEX (NYSE: SNX) has launched an industry ecosystem community for financial services with the aim of bringing ISVs and businesses that have specialist expertise, applications or services, together with partners that have access to markets.

The first official meeting was held at IBM’s prestigious York Road location in London earlier this month, with an initial core group of interested parties gathering to discuss strategic objectives and a plan of action. Presenters included: Lee Armstrong, director ecosystems and global system integration, UK and Ireland at IBM; Ian Lyon, global technology sales in finance and banking at IBM; and Yusuf Budeiri, senior client technical professional for IBM Sterling, the vendor’s advanced supply chain solution for financial services.

The next stage will see key players working together to organise the first large-scale event aimed at ISVs, solutions and service providers, end user organisations and other interested partners. This is currently scheduled to take place in April 2024.

Neil Cornish, Ecosystems Business Manager at TD SYNNEX, said: “It’s great to get the financial services industry ecosystem up and running. The initial meeting was extremely productive and we are all looking forward to bringing together interested parties with different perspectives, skills, and capabilities as we expand and develop the ecosystem.

“Financial services organisations have extremely diverse needs and with the exciting new developments we are now seeing in generative AI and in data analytics, there is huge potential to create new and differentiated solutions and to drive additional value for customers.”

Helping financial services organisations to meet regulatory and compliance needs is another major area of opportunity, he added. “One of the big talking points at our first meeting was around DORA – the Digital Operational Resilience Act, the requirements of which all financial services organisations will need to meet by the start of 2025. It will also impact third party providers, and many will need help to become fully compliant, creating new opportunities for partners to work together to address these requirements.”

The Financial Services Industry Ecosystem is the seventh to be launched by TD SYNNEX in the UK. Three others cover other industry sectors – Healthcare, Manufacturing, and Retail and Distribution. The remaining three are technology ecosystems, focused on Sustainability, Cybersecurity and on Red Hat containerised solutions. They are all operating successfully with regular gatherings and workshops taking place.

Since the first ecosystem (Healthcare) was launched, there has been a real shift in attitudes, said Cornish. “Four years ago, if we’d have asked a group of partners at one of our meetings if they were collaborating with any other organisations to deliver solutions, we’d have drawn a blank. Today, we would always expect to see multiple relationships already in place or in development. There is a recognition that as requirements become more complex no single partner can do it all for every customer. And, over the past four years, one major change has taken place between participating partners – trust.

“By creating these ecosystems, we are bringing together businesses with different skill sets and capabilities, accelerating collaboration and partnership within the channel. By participating in events and round tables, trust grows between partners. This approach is working in all the six areas we’ve already launched and I’m confident it will also work very well in financial services.”

Picture: Neil Cornish, TD SYNNEX.


TD SYNNEX appointed distributor for Allied Telesis enterprise-class networking solutions in the UK and Ireland

Extends the vendor’s reach into B2B market – established and new partners will have access to TD SYNNEX’s professional and technical services

Basingstoke, 21 November 2023 – TD SYNNEX (NYSE: SNX) has been appointed as a distributor for Allied Telesis in the UK and Ireland, giving partners access to the vendor’s leading range enterprise-class networking solutions and enabling them to take full advantage of the extensive business development support and value-added services offered by TD SYNNEX to grow their sales.

Allied Telesis is a leading global provider of wired and wireless networking solutions that deliver exceptional performance, quality and reliability, from the core to the edge of the network. It is also renowned for products suited to deployment in harsh or challenging environments.

TD SYNNEX’s pre-sales solution architects, sales support and business development managers will be working with the Allied Telesis channel team to meet all the needs of partners and support their business growth. The full Allied Telesis technology portfolio will be available in the TD SYNNEX Business Solution Centre (BSC), in Bracknell, which offers partners an opportunity to get hands-on with the latest innovations in leading-edge solutions and technologies.

In addition to meeting the needs of established Allied Telesis reseller partners, TD SYNNEX will be looking to identify and on-board businesses that can extend the reach of the company’s products in the commercial and public sector markets.

Matt Child, managing director, Advanced Solutions, UK and Ireland, TD SYNNEX, said: “Allied Telesis is a valuable and significant addition to the TD SYNNEX Advanced Solutions portfolio, which provides our partners with an attractive set of connectivity solutions for their customers. We’ll be making all our expertise and services available both to established Allied Telesis partners and those who are new to its range of enterprise-class technologies and want to take advantage of growth opportunities they present.

“In particular, we will be looking to bring on board partners that – as well as possessing the capability and commitment to deliver and support its solutions – have access to business and public sector markets where Allied Telesis products can provide excellent core-to-edge options for IoT, smart buildings, IP surveillance and industrial applications.”

Chris Dyke, sales director at Allied Telesis, UK and Ireland, said: “It’s great that TD SYNNEX has recognised the value to its business of working with Allied Telesis and adding our products to its portfolio. The TD SYNNEX Advanced Solutions team can provide real focus, alongside professional expertise and business development support that will enable our partners to grow. This is an important milestone for us in the UK and Ireland, and we look forward to working closely with TD SYNNEX and its partners to boost our presence in the business networking market.”

Allied Telesis has a comprehensive partner programme through which accredited partners can gain a whole range of benefits, including advantageous discounts and bid support. Allied Telesis also prides itself on delivering high levels of personalised service and support to all partners.

The UK and Ireland distribution agreement builds on the established relationship between Allied Telesis and TD SYNNEX in the EMEA and North America regions.

Picture: Matt Child, TDSYNNEX.


Zyxel Networks calls on schools and trusts to consider all options for new infrastructure investment

With budgets under more pressure than ever, educational establishments can get top performance, quality and reliability without having to pay higher prices for premium brands

Wokingham, 20 November 2023 – Zyxel Networks is urging the UK’s schools and colleges that are looking to upgrade their network infrastructure before their end of the year and over the holiday period to broaden their horizons and consider all the options and possibilities before they make their crucial purchasing decisions.

Budget pressure on schools is growing. In September, the National Foundation for Educational Research (NFER) warned that schools are having to make substantial cuts due to extra financial pressures1. Despite the overall budget for schools increasing by £3.5 billion for 2023-24, almost half (49 percent) of primaries, and 41 percent of secondaries expect to see a deficit for 2022-23.

A recent study of UK trusts2 found that almost one fifth (19 percent) of chief executives lack confidence about their financial sustainability in the future – a huge increase on last year, when only 4 percent said they were not confident about long-term finances. Fewer than half of respondents to the National School Trust Survey, organised by the Confederation of School Trusts (CST), said they felt very or quite confident in their financial sustainability.

Rachel Rothwell, Senior Regional Director, UK and Ireland at Zyxel Networks, said that as a result of all this pressure, schools looking to upgrade their infrastructure need to give even more consideration to IT investment decisions.

“Schools and trusts were already under massive pressure to make cutbacks and this year’s RAAC (reinforced autoclaved aerated concrete) debacle has added to that. At the same time, they are expected to provide the latest technology and ensure the online safety of pupils. They are having to think long and hard about how they can reduce costs without having an impact on teaching and they now have very little room for manoeuvre. One area in which they can still make real savings without compromising is in their choice of networking technologies. While the official advice might be to purchase products from some of the more expensive brand names, solutions from Zyxel and other manufacturers can do just as good a job for much less investment.”

This is especially true when it comes to the latest technologies, such as WiFi 6/6E and WiFi 7, multi-gigabit switching and multi-layered security, she continued. “Zyxel has excellent, fast, reliable wireless, switching and unified threat management solutions that are highly effective and much more affordable. Our MSP partners can configure and support all of our devices though the Nebula cloud management platform, so there really is no reason why schools can’t get the very best and latest technologies, without paying a premium.”

Zyxel recently became one of the first networking vendors to launch a WiFi 7 access point. Last month, it also has also announced a new range of firewall appliances that provide multi-layered protection at the gateway to the network.

Picture: Rachel Rothwell, Zyxel Networks.

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TD SYNNEX named Cisco UK&I Distributor of the Year at the Partner Summit 2023

Recognition of the strong investment and commitment TD SYNNEX’s specialist team has made to supporting the development and growth of Cisco partners

Basingstoke, 16 November 2023TD SYNNEX, (NYSE: SNX) has been named Cisco UK and Ireland Distributor of the Year at the vendor’s worldwide partner summit in Miami Beach. The award is in recognition of the strong investment and commitment that the specialist Cisco team within the TD SYNNEX Advanced Solutions business has made in supporting the continued development and growth of Cisco partners.

Jon Sawdon, business unit director, Cisco and enterprise networking, UK, at TD SYNNEX, said: “This is a great achievement by the team and one that reflects not only their continued efforts but also the tremendous support from the wider business. The last year has presented many challenges, all of which we’ve addressed with real positivity and energy. As a result, we have been able to help partners adapt to meet changing customer needs and ensure we can keep on delivering more value and meeting all their requirements.”

Cisco partners can expect further change in the year ahead, following a raft of initiatives that were announced at the Miami event. “The next few months are going to be really exciting”, said Sawdon. “This is a great time to be a Cisco partner and a great time to be working with TD SYNNEX. Our partners can be certain that we will be ready to help them take the opportunities and make the best possible use of the new programmes and initiatives that Cisco will be bringing forward in 2024.”

TD SYNNEX provides services, programmes and tools to support Cisco partners across the full range of the vendor’s technologies, including collaboration, data centre solutions, networking technologies and security. The TD SYNNEX Cisco Momentum programme, for example, accelerates partner growth by providing them with tailored training and support that strengthens their sales and technical skills.

TD SYNNEX’s Cisco Meraki MSP Club gives partners access to exclusive benefits, events and incentives, along with opportunities to engage, share best practices and collaborate with other managed services providers.

TD SYNNEX is also supporting Cisco partners on sustainability. In August it achieved the Cisco Environmental Sustainability Specialisation across Europe, which enables TD SYNNEX to support partners in working towards and attaining the qualification for themselves. Partners can subsequently take advantage of Cisco Takeback, which enables the free return of used hardware to be remanufactured, recycled or safely disposed of, and up to seven percent discount for new products on qualifying deals. In addition, obtaining Environmental Sustainability Specialisation helps partners advance toward Cisco Select Partner status.

Through TD SYNNEX, partners can also benefit from Cisco´s sustainable IT programs such as Refresh for remanufactured Cisco hardware and Green Pay, a circular IT payment solution for Cisco’s sustainable technology.

Picture: Jon Sawdon, TD SYNNEX.


TD SYNNEX succeeds in moving to green energy across all UK locations

100 pecent of electricity consumed by UK operations now comes from renewable sources

Basingstoke, 14 November 2023 – TD SYNNEX (NYSE: SNX) has announced that it has succeeded in getting all four of its UK locations running on electricity from a renewable source before the end of 2023, which means that 100 percent of the electricity consumed by the business now comes from renewable sources.

The achievement further reduces TD SYNNEX’s UK carbon footprint and its Scope 1 and Scope 2 emissions. It came after the management company for TD SYNNEX’s Bracknell offices confirmed that it has now switched to a green energy tariff from National Grid for The Capitol Building at Oldbury.

TD SYNNEX UK was already getting 90 percent of its power from renewable sources, with its warehouse facility at Magna Park, Lutterworth, and the office locations in Basingstoke and Warrington all using green energy.

Kevin Wragg, director, environment and quality compliance, TD SYNNEX said: “We had set a target to get all our UK operations onto renewable electricity by the end of 2023 and we’re pleased to have achieved that goal. It’s vitally important that our industry continues to make progress in reducing its carbon impact and it is worth celebrating as every small step takes us a little bit closer to net zero.”

Efficiency gains, especially at its main Basingstoke offices, have also seen TD SYNNEX reduce its energy consumption quite significantly and the UK operation is on target to achieve its goal of achieving a 20 percent reduction this year. In Q1 2024, it expects to have electric vehicle charging points at all four UK locations. These will be free at the point of delivery to co-workers. There are already EV points available at the Basingstoke location.

TD SYNNEX has a defined plan to reduce its carbon impact in the UK. It is working with its courier partners to reduce the carbon output of deliveries and is also supporting partners in their efforts to be more sustainable. It offers a net zero carbon (NZC) consultancy service to partners and makes its experts available to speak at partner events. It has partnered with Treedom and Verra (offsetting), Egencia (travel) and Climate Partners (carbon reduction).

In the UK, TD SYNNEX has signed up to Techies Go Green and for the Microsoft Partner Pledge. Across Europe it has achieved ISO 9001: 2015 (Quality) and ISO 14001: 2015 (Environmental Management System) and been accredited for Cisco Environmental Sustainability Specialization.

Globally, TD SYNNEX has signed the SBTi (Science Based Target initiative) Business Ambition Pledge, which encourages ambitious climate action and emissions reduction targets. It continues to incorporate circular economy principles into its lifecycle management strategy and to minimise waste through repair, refurbishment and recycling of IT equipment TD SYNNEX also reports its environmental sustainability performance through the Carbon Disclosure Project (CDP).

Picture: Kevin Wragg, TD SYNNEX.


TD SYNNEX achieves AWS Migration Services Competency status

FREMONT, Calif., & CLEARWATER, Fla. – 09 November, 2023 – TD SYNNEX (NYSE: SNX), a leading global distributor and solutions aggregator for the IT ecosystem, announced today that it has achieved Amazon Web Services (AWS) Migration Services Competency and Amazon EC2 for Microsoft Windows Server Delivery Partners (SDP) status with the AWS Partner Network. These designations recognise that TD SYNNEX has demonstrated technical proficiency and proven customer success automating and accelerating customer application migration and modernisation journeys.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program and AWS Service Delivery Program to help customers identify AWS Partners with deep industry experience and expertise. TD SYNNEX capitalises on these programs for the benefit of their global network of partners and end user customers.

“TD SYNNEX has invested in building consistent AWS migration capabilities globally, leveraging the best practices, tooling and processes that AWS has instilled in their Migration Acceleration Program (MAP),” said Matt Fox, Vice President, AWS Cloud Solutions, TD SYNNEX. “As a Migration Competency Partner, TD SYNNEX will work with our AWS partners worldwide to ensure successful cloud migrations for their customers, using approaches that have been proven by AWS across thousands of previous successful migrations.”

AWS launched the AWS Migration Services Competency to allow customers to easily and confidently engage highly specialised AWS Partners with proven customer success and technical proficiency in migration and application modernisation. The AWS Migration Services Competency and EC2 for Windows SDP take on the heavy lifting of identifying and validating industry leaders.

Achieving the AWS Migration Services Competency differentiates TD SYNNEX as an AWS Partner with deep domain expertise delivering migration services that accelerate the customer cloud adoption journey by providing business expertise, infrastructure and application migration expertise, migration tools, education, and ongoing support to customers in the form of professional services. Migration Services Competency partners are able to leverage the proven AWS MAP processes, approaches and methodologies. For TD SYNNEX and its partners, this is supplemented by the TD SYNNEX Workload Migration Assessment program which provides a structured, assessment-led approach to AWS migrations.

“The modernisation effort with FEMA IPAWS, backed by TD SYNNEX and Hidden Lake Technology’s expertise, leveraging the AWS Migration Competency, has enabled us to elevate the application stack to state-of-the-art standards and fortified the system’s security, performance and reliability,” said Mat Hodges, Vice President of Sales at Hidden Lake Technology. “This is particularly impactful given the vital role IPAWS plays in disseminating Amber Alerts. Every improvement directly contributes to our ability to swiftly and effectively respond to emergencies, ultimately aiding in the rescue of children and ensuring the safety of our society.”

Learn more about how TD SYNNEX delivers support for AWS Partners by visiting and contacting to schedule time to meet the team at the upcoming AWS re:Invent conference.


TD SYNNEX Datech broadens its design solutions portfolio with additional specialist vendors

Specialist design software distributor to expand on its existing Autodesk offering, bringing added value to design solutions reseller partners across its global footprint

FREMONT, Calif., & CLEARWATER, Fla., October 31, 2023 – Datech, the specialist design software business of TD SYNNEX (NYSE: SNX), has set out plans to expand its solution portfolio, enabling partners in North America, Europe and Asia Pacific Japan to address a broader range of design software opportunities. As the leading distributor for Autodesk, Datech will continue to offer the highest levels of specialist service and support to Autodesk partners, while bringing additional vendors – many of which will provide complementary design software solutions – into its portfolio.

Datech will aim to introduce the benefits of its enlarged linecard, value-added services and tools to a more extensive reseller community by attracting partners in the wider commercial and public sectors that are ready to embrace the growing potential of design software solutions.

The global Datech team will continue to support partners on their digital transformation journey, providing focused and strategic business development, pre-sales support, and technical enablement, underpinned by the world-class digital distribution systems and automated processes of TD SYNNEX.

Patrick Zammit, president, Europe and APJ, TD SYNNEX, stated: “Datech has a well-established reputation for deep specialisation in the design software space, founded on the expertise, experience of its global team allied to robust tools, platforms and sales methodology to deliver customer success. As the business evolves, Datech partners will continue to benefit from this unique combination, extended and diversified to enable design partners to accelerate their business growth and drive customer success.”

Jaap Smit, vice president, Datech, global said: “The evolution in Datech’s approach is a response to changes in the market landscape and is designed to ensure we are in the best possible position to support the growth ambitions of our partners. In recent years, we have seen an accelerated growth in the design market, with designers and organizations becoming much more digitally focused due to the arrival of sophisticated 3D and visualisation software. This digital revolution has created new opportunities for partners and provides another area in which we can expand and grow our business.

“We are absolutely focused on enabling customer success both for our partners and end users. Our evolving linecard enables Datech to offer the benefits of its deep knowledge and experience to even more partners. We look forward to introducing new vendor partners to our portfolio in the coming weeks and months,” added Smit.

Picture: Patrick Zammit, TD SYNNEX.