Creating Value with UCaaS and CCaaS – 8×8 & Enreach  

Two vendors have highlighted five hot trends that could help channel partners improve customer experience.
Classen from Enreach named three of these trends as convergence and automation of different channels, mobility, and AI.  
Tilsed added conversation AI and giving customers the ability to develop their own USPs with the technology.  
The pair spoke about a range of areas relating to UCaaS and CCaaS, including what they were witnessing in the marketplace right now.  
Martin Classen, Chief Product Officer at Enreach, said: “What we clearly see in the enterprise market is there will typically be dedicated cloud contact centre solutions which are integrated to the back-office functions.  
“That means call centre agents need to route calls to the back-office function.  
“When we look more in the SOHO and SME segment, what the customer expects is fully converged UCaaS and cloud contact centre solutions.  
“As a result, there are many customers in the SOHO and SME segment who run a cloud contact centre, but they are even not aware of it.  
“This trend has been accelerated throughout the last two years.  
“It depends on the customer segment but, in general, it’s about bringing cloud contact centre functionality from the high-end enterprise market into the SOHO and SME space.”  
Tilsed pointed to the ‘XCaaS’ (Experience Communications as a Service) market as having the strongest growth.  
He also said that while the pandemic has been an accelerator for business in the communications industry, it has also brought a number of logistical challenges, such as managing various suppliers and the integration issues that come with it.  
Classen and Tilsed offered their thoughts on how an omnichannel solution is best implemented for its partners.  
Russell Tilsed, VP EMEA Sales at 8×8, said: “The main differentiators [of omnichannel support] are the number of dedicated agents, the number of channels and how much intelligence or functionality is on those different channels.  
“It is not a case of lift and shift or ‘can I get it a bit cheaper?’ anymore.  
“If [partners] are able to provide or obtain data that shows what the customers’ needs look like, and get that into a business case, it will be really helpful.”  
On this subject, Classen spoke of the importance of having multiple channels to communicate with customers on.  
He also mentioned Enreach is seeing an increasing need for including smart automation. Chatbots, he says, are a good tool to begin communications, with a view to escalating the conversation to a voice call when it is necessary.  
Finally, Classen emphasised that it is crucial to be able to switch between the channels in a way which is relevant to the use case.  
Other areas of discussion included the generational divide over channels.  
Tilsed explained that Boomers and Gen X generations were still regularly defaulting to making phone calls. For Gen Z, apps are the most popular mode of communication.  
He believes that the varying inter-generational preferences need to be addressed to offer a comprehensive communications experience for everyone.  
The utility of vertical selling was also debated. Both Classen and Tilsed believe there is a lot of potential business to unlock using a tailor-made approach.  
Tilsed referenced a vertical sales example of his company, 8×8, which has onboarded 26 new NHS trusts over the past 18 months. He thinks this was only possible by making a meaningful proposition for the customer.  
The Senior Director of Commercial Sales at 8×8 recently spoke about its XCaaS solution at the UC Partner Summit, and the Managing Director Centile TA discussed partner differentiation.
 
 

 

Where Does Mitel Go Post-RingCentral Partnership?

Mitel shocked many in the industry when it announced its UCaaS tie-up with RingCentral at the end of last year.
The deal will see Mitel nudge partners wanting a public cloud-based system towards RingCentral’s offering rather than Mitel’s own, signalling Mitel’s early exit from a technology that the market widely expects to dominate the communications landscape.
RingCentral’s deal with Mitel is different from its alliances with the likes of Avaya and Alcatel-Lucent Enterprise – both of which see the latter two repackage RingCentral’s UCaaS technology. Importantly, Avaya and ALE retain the customer.
The Mitel partnership is different because Mitel is not reselling RingCentral technology; it is handing the customer over to RingCentral.
So, with all this in mind, where does Mitel go from here?
Daren Finney joined Mitel in August last year as the vendor’s first-ever vice president of global channel sales – charged with reinvigorating its channel engagement. Mitel’s decision to hand UCaaS opportunities to a competitor was not public knowledge at this stage, but a full-throttled UCaaS strategy from the vendor was conspicuous by its absence.
Speaking to UC Today, Finney said the deal with RingCentral made sense for several reasons.
“I don’t think anyone could have anticipated the decision to move UCaaS to one of our competitors,” he said.
“But RingCentral is in the top-right corner of any UCaaS Magic Quadrant, and, candidly, we weren’t there.
“So, when we thought about what was needed to deliver best-in-class [UCaaS] to our customers, that would have meant many years and hundreds of millions of dollars in investment or joining one of the goliaths in the market.”
Mitel will now focus on what Finney referred to as its “core competency” – unified communications, specifically, UC that is not delivered via the public cloud.
He said this is a $50bn-plus market, stressing that Mitel will not be short of market opportunities.
The departure from UCaaS is not to say that Mitel is resting on its laurels. In March, it announced that it would make all of its flagship products available on subscription models, including MiVoice Business, MiVoice Office 400, MiVoice 5000 and MiVoice MX-ONE.
Finney said this would give businesses more flexibility without having to move thousands of users to UCaaS models. High-profile customers to already adopt the new offering include Carlsberg, which has taken up a subscription model with Mitel.
Channel Strategy
As Mitel’s global channel leader, Finney has been spending time reassuring partners that the vendor still has a profitable model for them.
“We wanted to reassure partners of our future vision and strategy.
“It was important for them to see where we’re going with our roadmap and UC investment and what we’re doing from a programmable perspective.
“We want our partners to focus on customer lifecycle management (CLM). CLM is not new to our partners, but what I’ve heard is that not many vendors are doing that well today, so we want to make sure we develop a CLM approach with our partners and help them work out where they are on their journey.
“They might have a propensity for cloud or a subscription model, so we want to work with partners to build business plans around how they engage with customers.”
The crowning of RingCentral as Mitel’s preferred UCaaS solution calls into question what happens to Mitel’s own cloud products.
Finney said that Mitel was not very far down the cloud route outside of the US, the UK and Australia – meaning there will not be too much disruption for either partners or Mitel itself. He confirmed it would continue to support customers already using these products but will not be actively selling them to new customers.
Four-Legged Meetings
Beyond the partnership announcement, many channel partners have questioned how the relationship between Mitel and RingCentral will function.
Finney said that he spent a great deal of time alleviating partner fears and said that the two vendors had spent months ensuring that clear rules of engagement are in place to ensure neither the customer nor the partner suffers.
Finney said that “four-legged meetings” have become common, with representatives from Mitel and RingCentral attending meetings with the partner and customer to make sure any transitions are smooth.
He stressed the intention is for partners to remain a core component of solutions, even when customers have left Mitel for RingCentral.
“Many of our partners have been with us for 50 years, and we’ve always been partner-centric.
“We want to be sure that, as we migrate to UCaaS [with RingCentral], the partner still owns the relationship.
“It’s about customer choice and partner choice, but we want to make sure that we’re supporting our partners to be successful.”
 
 

 

NEC Releases ‘MEET WEBINAR’ Virtual Event Service  

NEC Enterprise Solutions has released its UNIVERGE BLUE MEET WEBINAR virtual event service in the UK, Netherlands, and Italy.  
NEC’s UNIVERGE BLUE UCaaS solution began rolling out packages in the UK last year. This software marks the latest addition to NEC’s open cloud platform.  

How NEC’s UNIVERGE BLUE Makes UCaaS ‘Crazy Simple’  
NEC Univerge Blue Review: Complete Communications  
NEC Launches New Evolution of Univerge SV9000  

‘MEET WEBINAR’ provides businesses with webinar tools and the ability to connect and engage with their audiences.  
Ronald Schapendonk, Global Marketing Director at NEC Enterprise Solutions, said: “We’re excited to announce MEET WEBINAR, which adds rich webinar capabilities directly into the UNIVERGE BLUE CONNECT app.  
“In today’s hybrid work environment businesses are looking for better ways to reach and engage with customers, prospects, and business partners from wherever they may be.  
“For attendees, we made it easy to join from the device of their choice. UNIVERGE BLUE MEET WEBINAR is a simple, easy-to-use solution that provides businesses with everything they need to drive smarter, faster, engaging, and actionable virtual event and meeting experiences.”  
NEC believes the virtual event service fosters better collaboration, productivity, and communication. Beyond reaching and communicating with audiences, it can record audience insights.  
The solution is also fully brandable to align with the image of specific businesses.  
The key features of ‘MEET WEBINAR’ include the ability to promote webinars with customisable invitations, registration pages, and email reminders.  
Users will be able to host webinars with up to 12 HD video presenters and up to 1,000 attendees using slide or screen-sharing. Attendees can join via phone or computer, and the host can record the webinar to be distributed on-demand.
There are engagement tools such as polls with real-time shareable results and emojis for audience members to express their reactions.  
Detailed reports can be generated, and follow-up emails and surveys can encourage attendees to purchase products.  
Zapier enables users to integrate with over a thousand business apps to track leads, registrations, and more.  
NEC recently released UNIVERGE BLUE CONNECT BRIDGE to connect on-premise phone systems to the cloud.  
Founded in 2007, NEC Enterprise Solutions is an IT and communications solutions provider to small, medium and large enterprises.
 
 

 

AudioCodes Provides Voice in the Hybrid Paradox  

Voice service providers need to be prepared for the hybrid paradox simultaneously keeping people at home and pulling them to the office, according to AudioCodes VP Matthew Holloway.  

Holloway discussed voice services at the UC Partner Summit. Watch his full session here.  

In adjusting to these latest demands, the AudioCodes VP believes it is vital to create an inclusive setup.  
Office workers and remote workers both need the right toolset to communicate effectively. Partners are also a key component to ensuring its success, he says.  
Matthew Holloway, VP of UCC Strategy, Alliances & Partnerships at AudioCodes, said: “There has been such a dynamic change in the last 20 years.  
“We continue to see the adoption of voice and cloud services from top players such as Microsoft Teams and Zoom.  
“It has changed how we communicate and collaborate in the workspace today.  
“Of course, Covid-19 was the main driver behind the full and fast adoption of Microsoft Teams.  
“I believe it is the fastest-growing product that Microsoft has ever had.  
“From 2017 to now, the adoption has been surreal, and we continue to see people move forward and continue to adopt and use the tool.  
“Above and beyond being a collaboration tool, beyond just a chat tool, it continues to expand the use cases and everything it’s doing.  
“This really exciting movement in the marketplace is bringing the full voice systems into the cloud.”  
Holloway also explained that its voice processes could help enterprises reintegrate their frontline workers, manufacturers, and retail workers and enable them to communicate with their corporate headquarters.  
AudioCodes Live Express is a simplified phone system that businesses can use to automate many processes, Holloways says. He also believes it offers a simple pricing model and optimises onboarding voice services.  
Onboarding voice services is one of the most complex and significant challenges for companies, and it is an area of great value that partners can provide, according to Holloway.  
Holloway believes partners must understand the needs and drivers of our customers and partners today, which Live Express is precisely catered for.  
Holloway listed other ways for partners to differentiate themselves: “[Partners should focus on] the adoption of people, places and processes.  
“When we look at the hybrid, flexible work model, we can ensure that we are giving their frontline workers, retail workers, and everybody out there the ability to communicate and collaborate, from the state to local education.  
“The health care marketplace is also a truly dynamic market for us.  
“We can bring it all together under one umbrella and make sure that voice is the top priority for our customers and partners.  
“I think this upcoming year will be a very, very exciting time.”  
AudioCodes’ Zoom and Microsoft Teams offerings have experienced a huge amount of growth recently.  

Watch all the content from UC Partner Summit on-demand here, including sessions featuring senior execs from RingCentral, Zoom, Alianza, Avaya and more

 
 

 

SCC Bolsters UC Unit with Acquisition

UK-based reseller SCC has expanded its unified communications portfolio through the acquisition of Visavvi.
Visavvi is an audiovisual provider that specialises in the sale, installation and maintenance of communication and collaboration technology. The Saville Group previously owned the brand.
James Rigby, Chief Executive of SCC, said: “It was important to acquire a business that complements our own, both in terms of capability and culture.
“Visavvi strengthens our capability in education, with its leading specialism in large space AV suitable.

“Meanwhile, existing Visavvi customers will benefit from SCC’s expertise in voice and collaboration, supporting the shift to the digital workplace.”

Visavvi will continue to trade under its own name, underneath the SCC AVS brand. The acquisition sees 130 employees join SCC.
SCC AVS was formed in 2018 when SCC merged its unified communications business with avsnet, which it acquired that year. The combined company has more than doubled in size since 2020, SCC said.
The managed service provider added that the acquisition of Visavvi will add scale to its UC operation and increase its geographic reach in the UK.
Visavvi specialises in UC technology from vendors including Barco, Logitech, Microsoft, Pexip and Poly.
Andy Dyson, Managing Director of Visavvi, said: “This is an incredibly exciting and positive step for the company and I, alongside my fellow directors Colin Etchells and Ann Pickard, look forward to continued success powered by our new, strengthened business position.”

 

 

‘Partners Reluctant to Work with Direct Suppliers’ – Enreach

Channel partners are becoming reluctant to work with vendors that have a direct approach, according to Enreach exec Bertrand Pourcelot.

Pourcelot talked through partner differentiation at the UC Partner Summit event. Watch his full session here  

The Head of International Sales & Marketing at Enreach spoke at UC Partner Summit 2022, discussing how partners can differentiate themselves in a crowded market.  
Pourcelot believes that, although partners do not want to compete with their suppliers, there is much that can be gained from collaborating with companies who share the same end-user. 
Managing Director Centile TA – Head of International Sales & Marketing at Enreach, said: “There is a temptation for vendors to bypass the channel because their solution is easier to sell and distribute through cloud models. 
“Partners are really not comfortable working with suppliers who also have direct approaches. That’s very clear.  
“They see it as a risk, and why take this risk? On the other hand, if you take a step back, you also want a strong supplier. You want a supplier that knows the needs of the end-user.
“When you start to be large enough as a player in the market, very often you start to blend direct and indirect. 
“At the end of the day, partners will likely work with suppliers who also have some direct approaches, at least in some markets.  
For partners wanting to team up with suppliers who are also competitors, Porcelot recommends setting clear rules to provide clarity and security in the arrangement.
He also advised about the key ways in which partners could differentiate themselves.   
Pourcelot explained: “There are two big areas. One is more product-oriented with APIs, integrations, and so on, and one is more related to customer knowledge and local expertise.  
“Know the customer, know their processes, know where they are in their digital transformation journey so you can advise them, fulfil their needs and come up with the right answer.  
“Then there is the need to be able to meet these end-user needs with the right solution. That requires a flexible and agile supplier beside you using API, doing vertical integration, CRM integration, ERP integrations, and more.  
“Some can be done off the shelf, but it often requires a partner in the middle who understands the end-user.  
“Keep up to date with all the product evolutions, both the CRM evolutions, UC evolutions, device evolution, and so on.”  
Pourcelot believes companies should strive to be ‘big enough to matter but small enough to care. 
Speaking about their partners, Pourcelot said they have a diverse selection that continually transforms and brings different knowledge and perspectives to the table, resulting in some excellent collaborations.  

Watch all the content from UC Partner Summit on-demand here, including sessions featuring senior execs from RingCentral, 8×8, AudioCodes, Avaya and more

 
 

 

Ensure Global Connectivity through Enterprise Voice Solutions 

As organisations look to ensure they have access to truly global connectivity, to serve their geographically spread-out customer base, it is a challenge to achieve the same through regional network providers. Reports from Frost & Sullivan show that reliability and security are key: security (60%) and reliability (59%) are most important when evaluating a communications and collaboration solution provider (Source: Global Investment Priorities in the Communication and Collaboration) 
This gets harder in markets that have rigorous security, regulatory or licensing requirements. To offer a truly global service, either you can engage with multiple service providers or can turn to a global session initiation protocol (SIP) connectivity provider which in effect allows you to integrate with multiple telecom carriers across the globe. 
Tata Communications integrates with more than 1,600 carriers and 785 mobile providers around the world. The portfolio, which rides on the carrier’s tier-one global network, offers reliable and secured connectivity via a single contract covering 29 countries and termination in 240 countries, with uniform service levels and local regulatory compliance.  
Tata Communications Global SIP Connect delivers your voice traffic through its 16 Globally diverse point of presence (PoP), across four continents ensuring optimal QoS and 99.99% reliability. In addition, the wider variety of horizontal and voice-specific APIs, self-service portals, and dedicated trunks with communications platform providers enables them to quickly provision new services for their customers, and for enterprises to roll out unified communications initiatives quickly and seamlessly. 
The ability to partner with a local provider is particularly valuable in highly regulated countries such as India and China which have stringent telecom requirements. “Organizations want to focus on their businesses, and not on the operational activities of managing voice infrastructure, especially country-specific regulatory issues,” explains Vivek Kar AVP, Product Management, Enterprise, and Wholesale Voice,  Tata Communications.
“The telecom regulations in many countries are best left to the experts to manage. That is where Tata Communications comes in. We have supported multiple clients by simplifying global voice services for them,  ensuring they are regulatory compliant irrespective of which the country they are operating in. For our clients, they just have to work with just one managed service provider – us – rather than dealing with vendor sprawl.” 
Tata Communications offers a range of Global SIP Connect offerings that are simple to manage via a single contract, enable scalability and offer a comprehensive view of the technical, operational, and administrative performance of the service. In addition, the portfolio lets customers innovate in smart ways by enabling increased functionality, delivering improved customer service, and achieving optimal quality of service – all at a global scale.  
 
Learn more about Tata Communications Enterprise Voice Solutions.
 
 

 

Partners Bring In 25+ Percent of Zoom’s Online Business

Partners bring in as much as one-third of Zoom’s online business, Chief Revenue Ryan Azus revealed at UC Partner Summit. 

Azus talked through Zoom’s channel strategy at UC Partner Summit event. Watch his full session here 

Zoom transacts a sizeable chunk of its business via partners, with Azus placing a high value on what they bring to the company.
Ryan Azus, Chief Revenue Officer at Zoom: “Partners are the core pillar of how we’re going to drive our growth. We already see tremendous success; we have 8,000 to 9,000 partners already. 
“Roughly 25 to 35 percent of our online business comes through partners, and we’re making major investments in how we continue to increase that.” 
Zoom recently launched a new partner programme, Zoom Up, which it says will “redefine the partner engagement journey through one integrated architecture”.
It includes three partner competencies – Volume, Phone and Customer Success – as well as various accreditations and tiers.
Azus told UC Partner Summit: “We have programmes appropriately tailored for the different programme types. Some are agents, some are true value-added resellers, and others are distributors. 
“Regardless of the verticals that you serve or the type of partner, maybe even a service provider, that you are, we do have a variety of programme types. But what really centres these is our Zoom Up programme. 
“And that’s where we kind of put everything together in a single and simple architecture which really drive rewards.”
Azus also highlighted several trends he’s seeing in the market, including flexible working and vendor consolidation.
He outlined features of Zoom’s partner programmes, such as helping partners get market-ready by attaining accreditations and other means, removing friction from the partnering process, and more. 
Azus said: “We have a partner demand centre which just launched at the end of last year. 
“That’s where we’re able to run deployable campaigns for Zoom channel partners in any language in just a few minutes. 
“Let’s think about things like maybe nurture email campaigns, social media campaigns, virtual events, video marketing, and co-branded assets. 
“It really allows you to generate leads from easy to execute, demand gen campaigns.” 

Watch all the content from UC Partner Summit on-demand here, including sessions featuring senior execs from RingCentral, 8×8, AudioCodes, Avaya and more

 
 

 

SaaS: Channel Partners Hailed as Drivers of Soaring UC Adoption

Driving positive change is no mean feat.
First you need an effective, new way of doing things. 
Then you need a compelling reason to do so.  
And, most importantly of all, you need support and encouragement from experts that can help make it happen.  
So, it is with the ever-growing adoption of unified communications. 
The pandemic has played a significant role, but UC was on the (albeit slow) rise way before that changed everything. 
Businesses and organisations of all sizes have been on a journey to the cloud for some time; even if many have only recently realised it. 
The explosion over the past two years of cloud-powered communication, collaboration and automation tools is now helping the world adapt to a new and permanent way of working – and it is the channel that should take much of the credit. 
Resellers, System Integrators and Managed Service Providers are the expert, guiding hands: taking the tech and helping their end user customers deploy and leverage its transformational potential. 
Get the solution, the service, and the profit margins right, and both parties benefit big. 
And that means, for those resellers and MSPs, choosing the right vendor partner is as important as it gets.      
“The best channel partnerships are no longer simply transactional, they are truly collaborative relationships which have the best interests of everyone simultaneously at heart – vendor, reseller AND end user,” says Debra Perry, Vice President of Alliances at global UC automation expert Kurmi Software, which is dedicated to the provisioning and administration of enterprise unified communications and collaboration tools. 
“Good partners are forward-thinking, open to change and understand the value of their relationship. They embrace co-partnering and co-branding and understand the challenges and needs of the customer. 
“As technological complexity and integration intensifies, it’s important for vendors, resellers and end users to be closer to each other than ever. If there is separation or silo, we are not sufficiently supportive of each other and we are not as efficient as we could be. 
“Creativity, proactivity, flexibility, trust – these are the components of today’s modern, successful channel partnerships. Wherever they are nurtured and allowed to flourish, there will be success for all” 
For resellers and MSPs prepared to adapt, the opportunities are huge. 
Recent research suggests that the global UC market will be worth an estimated $344bn by 2028. 
The mutuality upon which the channel model is built – where the success of one party in the supply chain benefits all – is set to fuel continuing growth for those best-placed to capitalize. 
“Among other things, that growth will be fuelled by the continuing move from hardware to software,” says Sylvain Mogade, Kurmi Partnerships Manager. 
“End user organisations used to require big investment to digitally transform. Now, thanks to cloud adoption, vendors are able to bring forward game-changing software solutions that can be deployed by VARs and MSPs quickly, easily and efficiently. 
“It’s like there is now: hardware, software and middleware; the VAR and MSP are the middleware. 
“They know their customers and they can take a holistic view on what the best transformational roadmap looks like for them. Vendors tend not to have that end user closeness, which is why channel partnerships can be so productive. 
“We provide the platform, but our partner must provide the implementation, training and services in order for the end users’ processes to be optimized. When that whole end-to-end process is connected by a mutual desire for the best possible outcome for all, that is a truly brilliant partnership.” 
At the same time, increasing technological complexity is delivering bigger and bigger gains for corporations. 
Whether its time savings, costs savings, enhanced service, or better customer experience, cloud-powered unified communications technology is becoming an easier and easier sell for VARs and MSPs. 
Backed by the expertise, scale and dependability of the right vendor partner, there may be no limit to what the future holds. 
To learn more about how partnering with Kurmi can help you AND your customers’ businesses grow, visit https://partners.kurmi-software.com 
 

 

DTEN Couldn’t Be More Excited for ISE. Here’s Why

Just in case you were in doubt: conference season is upon us. It’s been too long since face-to-face events were a reality, but things are finally starting to get back to normal, at least to a certain extent.  
After a much-needed warmup at Enterprise Connect at the end of March, the UC & AV industry are gearing up towards ISE, to take place in Barcelona in early May. Having participated in the former and being set to participate in the latter, video collaboration solution provider DTEN is excited to showcase its recent innovations and meet partners and customers in the flesh.   
Rick Corteville, CMO at DTEN, shares three key trends the company is most thrilled about going into ISE.   

‘Solutions’ Rather Than ‘Products’

Speaking with both customers and channel partners, DTEN has recognized a consistent need for overall solutions catering to Hybrid Work environments, rather than an amalgamation of various products. The company has definitely made sure to keep that emerging trend in mind while planning their ISE booth.
“Designing our booth, we’ve constructed a flow meant to mimic the real-life experience of entering an office in the new Hybrid environment,” Corteville shares.  
“As an attendee comes into the booth, they’ll be able to experience hands-on the kiosk mode of our ME Pro by contacting a Virtual Receptionist (in this case, played by a devoted DTEN employee) to gain access to the space,” he explains. 
“Following this, we’ll be able to realistically showcase the Workspace Reservation feature, allowing visitors to secure a desk elsewhere in our booth and then ‘check-in’ to one of our devices” 
Through these demonstrations, DTEN will show how their technology can help alleviate any employee-anxiety around returning to the office, by keeping the experience intuitive and easy to navigate. 
Making Interoperability Easier
Another theme that often comes up among companies is the need for interoperability between various platforms and products when it comes to video collaboration solutions, without having to compromise on user experience.
While DTEN’s D7 range is designed for the Zoom Rooms experience, it doesn’t limit the end user to just Zoom for video collaboration. Via Zoom and the Guest Join feature, users can access in just one click meetings initiated on other platforms, such as Microsoft Teams or Webex. 
In addition, devices such as the ME Pro and the DTEN GO come with DTEN’s Smart Connect, which delivers BYOD functionality to enable any platform support, leveraging the microphones, cameras and touch screen on the device.
Finally, the DTEN booth will also allow attendees to try out the recently launched DTEN Mate, which can be set up as a Zoom Rooms controller or scheduler. This will also be the first opportunity in EMEA to see the DTEN ONboard, the first device solely developed for Zoom’s new Advanced Whiteboard feature. Both products support any Zoom Rooms environment, even those containing existing, non-DTEN video collaboration equipment.    
“We recognize that companies may have other brands in their conference rooms,” Corteville notes.  
“That’s why we’ve designed the DTEN Mate and ONboard to complement an existing set-up with more advanced technology, and we’ve incorporated that into our booth as well.”
Reconnecting with Colleagues and Partners
No disrespect for remote demos and video brainstorming sessions – but there’s truly nothing like an in-person get together to really feed off other people’s creative energy and make new connections. That hunger for face-to-face interactions with partners and customers is the third trend making DTEN excited for ISE.
“These in-person events provide a great forum to reconnect with colleagues, partners, and customers, as well as showcase our products and our latest innovations in a truly hands-on manner,” Corteville shares. 
For DTEN, it’s also an opportunity to express their gratitude to channel partners for playing a key part in the company’s growth over the past couple of years. 
“Our partners bring enormous value to customers, ensuring delivery of our products in a timely manner, even when the industry is experiencing major supply chain constraints,” adds Doug Remington, GM for DTEN EMEA.  
“Their profound understanding of our solutions and our global support platform (Orbit) ensures clients across countries are provided with the best recommendations and support for their collaboration needs. Being able to reconnect with them in person means a lot to us” 
Come visit DTEN at ISE at Booth 2C400 this May in Barcelona!