CityFibre wins Best Sales Support Team at the 2021 Comms Dealer Channel Champion Awards

By Simon Meredith | 9th July 2021

Full fibre provider also highly commended for the Vendor Executive Leadership Team and Vendor People and Culture Team awards

CityFibre, the UK’s largest independent full fibre platform, has been awarded a Channel Champions Award for Vendor Best Sales Support Team. In addition, the company was highly commended in two further categories – Vendor Executive Leadership Team and Vendor People and Culture Team.

Commenting on a thoroughly-deserved win for the sales support team, Sarah Davis, Sales Operations Manager, said: “We’re absolutely delighted to receive this award, and I’m thrilled for the whole team. They’ve gone above and beyond and really deserve this recognition. Despite a tough year the team have pulled together and excelled. I’m incredibly proud of them, this award means so much and is richly rewarded.

The Channel Champions Awards are organised by leading channel magazine Comms Dealer and were judged by a panel of highly experienced industry professionals. In their citation, the judges stated: “The support staff at CityFibre have clearly developed a great team ethic and the outstanding metrics demonstrated in their entry gave it the edge on the competition.”

Similarly, commenting on the highly commended recognition for People and Culture, the judges said: “CityFibre have not only considered their people but their people’s families too. It’s clear they have a thoughtful and kind culture – looking at every area of the employee experience to ensure people feel valued and can achieve balance. Their culture clearly has had a measurable impact and is well supported with advocacy from the staff.”

To find out more about the Channel Champion awards visit or to find out more CityFibre and its services, call 0330 100 3550 or visit

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