DMSL backs BTnet to boost partner sales

By Simon Meredith | 26th July 2018
  • New service offers 100 per cent availability SLA and Cisco Meraki WiFi, advanced security options and speeds of up to 10Gbps
  • Gives resellers the opportunity to enable transformation for their SMB customers and move towards more sustainable and profitable business models
  • Potential to use government voucher scheme to cover initial costs

Romford, 26 July 2018 – DMSL, the leading distributor of broadband and communications solutions and a Premier Partner of BT, is welcoming the company’s new campaign to drive sales of its BTnet service, which now comes with a 100 per cent availability SLA and Cisco Meraki WiFi, advanced security options and speeds of up to 10Gbps, as a major opportunity for resellers.

BTnet is the UK’s market-leading dedicated Internet access and now offers customers 24/7 availability and Cisco Meraki WiFi technology, allowing them to set up fast, flexible wireless access for staff and guests.

The service itself is extremely cost-efficient, with customers able to flex their usage up or down to suit their needs – they pay only for what they use. And as it provides the same bandwidth for both up- and down-stream data flows, it gives businesses an assurance of fast performance they simply can’t get from ordinary broadband services.

John Carter, Managing Director of DMSL, says that the new BTnet is exactly what customers are looking for and will present a big opportunity for channel partners.

“BTnet has always been the number-one leased line service in the UK and now it is even better. With a 100 per cent SLA, Cisco Meraki WiFi, and the ability to flex the service up or down as required, it’s an unbeatable offer. Almost every business is now 100 per cent dependent on their Internet access – downtime is not an option. Anything else is simply not good enough.”

It will also help to drive VoIP and cloud services sales. “Everyone is talking about digital transformation and switching to SaaS and public cloud services. VoIP adoption is accelerating fast as well. With dedicated bandwidth that is fast in both directions, customers can be totally confident that these services will work perfectly and deliver instantaneous response rates at all times.”

Selling the new BTnet service will be a great business opportunity for SMB resellers, he added. With monthly rental charges starting at around £250 per month, and contracts running for two or three years, resellers can soon build a steady monthly income with BTnet and in doing so, lay the foundations for sales of VoIP and cloud services. It therefore not only paves the way for transformation for end customers, it also helps resellers to drive recurring income and more sustainable business.”

Resellers can also grow their sales order value by selling the BTnet Express security package with new circuits that deploy Meraki equipment. This includes a next-generation firewall, anti-malware protection, content filtering, and intrusion detection and prevention and is available from £50 per month.

To make the BTnet service even more attractive, some customers may also be able to take advantage of the government’s Gigabit Voucher scheme, which offers up to £3000 to businesses to cover the initial cost of faster connections.

The new BTnet services are available for resellers to offer immediately. A full sales toolkit, customer brochures, videos and email templates are available for use in marketing campaigns, DMSL will also be working with resellers to drive lead generation for the BTnet service right across the UK.

For more information, resellers should contact DMSL on 01708 776005 or visit

 Picture: John carter, DMSL.

DMSL John Carter

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