DMSL gets behind BT promotions to step up challenge in the mobile market

By Simon Meredith | 20th September 2016

Romford, 20 September 2016 – DMSL, the specialist distributor of broadband, connectivity and cloud services, is stepping up its challenge in the mobile channel with plans to aggressively promote BT’s latest offers on leading handsets and the addition of the Apple iPhone 7 and iPhone 7 Plus to its portfolio.

With immediate effect, BT is offering the Apple iPhone 6 16GB, Sony X and Samsung A3 at half price for the next three months, a £70 Amazon/iTunes voucher with all Apple iPhones and a £50 Amazon/iTunes voucher on all Samsung Galaxy smartphones.

In addition, from last Friday (16th September), BT is also be offering the Apple iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, featuring new advanced camera systems, the best battery life ever on an iPhone and water and dust resistance. The company is already accepting pre-orders for the new devices.

DMSL will be promoting the offers to its existing base partners and encouraging them to drive their mobile sales. “Mobility is an area of vast potential for resellers that already offer broadband and voice”, says John Carter, Managing Director of DMSL.

“It is a natural extension of their range, and with the increasing trend towards VoIP and fixed and mobile convergence, it makes sense for our partners to sell mobile solutions alongside the rest of their connectivity portfolio. BT’s new promotions are really attractive and everyone is going to be interested in seeing the new iPhone 7, so this is the ideal time to add mobile and start generating incremental sales.”

Carter says it will be a very direct campaign. “This is an opportunity that business customers and consumers alike will not want to miss, so we will be promoting it aggressively and making sure that both resellers and end-users get the message loud and clear.”

DMSL will be generating end-user leads for its partners through a series of email and telemarketing campaigns and providing sales, marketing and order processing support for partners where required.

Picture: John Carter, DMSL.

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About DMSL
Established more than 15 years ago to meet the growing need for expertise in broadband and telecoms services, DMSL is a leading specialist distributor and aggregation partner for broadband, mobile and fixed voice and cloud services. It works with leading suppliers, such as BT, Gamma, O2, Plusnet, Telefonica, Virgin Media Business and Vonage, to bring resellers the best solutions the industry can provide.

DMSL offers a portfolio of business services and products, from single phone lines to multi-site hosted VoIP platforms. It offers bespoke telecoms solutions that are right for the needs of individual customers and partners, backed by unrivalled business and technical support.

For further information, please contact:
Vicky Thrower, Head of PR
Tel: 0844 561 6653 or 01708 776005

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