Maverick puts the focus on LFDs to drive partner sales growth

By Simon Meredith | 1st November 2016

Basingstoke, 01 November 2016 – Maverick, the audiovisual specialist business of Tech Data, is putting additional focus on driving the growth of its large format display (LFD) sales by setting up a strong specialist team to support partner business development on its extensive range of products from leading vendors.

It has brought the experienced Grant Keenan into the team as Business Manager and Blaine Johnstone as Product Manager. They will work with Mohammad Oftadeh, who steps up to the role of LFD Business Development Manager, to support Maverick internal and external sales teams in driving new programmes and initiatives aimed at growing reseller LFD sales.

Maverick is an authorised distributor for several leading LFD vendors, including Asus, InFocus, LG, Philips, Signagelive, and Sony, and is making this additional investment in response to the needs of its customers said Tony Scully, Managing Director of Maverick UK.

“The new wave of AV is enabling richer visual communication and deeper collaboration, and the quality and interactive capabilities of the latest LFDs offer an enhanced user experience and even more flexibility and convenience.  We’re investing in our LFD team to make sure we can deliver the high levels of business development support and advice customers expect from Maverick. We see good opportunities for growth with all our LFD vendor partners, in both the commercial and public sectors. These appointments put us in a great position to make a real difference for our customers and work with them, and our vendor partners, to maximise their growth potential.”

The LFD market is a clear priority for Maverick and with the expanded team in place, is aiming to double its share of the LFD market. It will also be looking to add new vendors to its portfolio, Scully noted.

Grant Keenan has been part of the Maverick team since 2006 and has vast experience in business development for display products. As well as now taking on overall responsibility for LFD business, he will continue to oversee projector and monitor sales. Blaine Johnstone, who has been with the Maverick for more than five years, will also continue to manage projector products. Previously Business Manager for LFD products, in his new role, Mohammad Oftadeh will have additional responsibility for providing sales development, special projects and training.

Grant Keenan

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Mohammad Oftadeh.

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and Blaine Johnstone.

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About Maverick
Maverick is a specialist audiovisual (AV) distributor, that provide unrivalled expertise and support and exceptional choice and capabilities to its customers. Maverick works with the world’s leading AV brands to provide a comprehensive range of solutions that meet the needs of resellers focused on the professional AV, public sector and B2B markets.

As part of Tech Data, it is can also offer access to a range of complementary solutions and exceptional product breadth and e-commerce systems. Combined with its own specialist expertise in AV solutions, this enables Maverick to offers the most complete and professional service in the channel. For more information, please visit

For more information please contact:
Shane Swinton
Marketing Manager
Tel: 07767 005 669

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