Data Direct becomes newest addition to SYNAXON’s stock and ordering platform

By Simon Meredith | 22nd February 2022

Leading provider of print and office supplies makes EGIS even more attractive for reseller partners seeing out the very best pricing and availability in the channel today

Warrington – 22 February 2022 – SYNAXON UK has added signed a partnership with Data Direct, the specialist distributor of copier and workplace supplies, which becomes the latest to add its full range of products available to partners through SYNAXON’s EGIS procurement platform.

The agreement is yet another feather in the cap for SYNAXON UK as it continues to add more suppliers to its EGIS availability and order management platform. Partners can now directly access current stock and full pricing details for over 40 popular distributors on EGIS, covering everything from toners and cartridges, up to IT infrastructure products.

Data Direct provides toner, parts and workplace productivity and safety solutions to print and office resellers all over the UK. Named as EOS Distributor of the Year 2021 by Print IT Reseller, the company is renowned for its strong partnership approach and channel integrity.

Mike Barron, Managing Director of SYNAXON UK, said “Data Direct is another great signing for SYNAXON UK and one that makes our proposition and our EGIS platform even more enticing and essential for print and office supplies resellers. Data Direct has an exceptional reputation and a superb back-room set-up and as such, it’s an extremely good fit for SYNAXON UK and its partners.

Patrick Winterbotham, Managing Director of Data Direct, added: “SYNAXON UK is also a great fit for Data Direct. Through them we can reach out to more resellers in more markets and give more businesses the opportunity to experience our exceptional service and support.”

Data Direct is a distributor for a whole range of top brands, including Brother, Canon, Epson, HP, Kyocera, OKI, Lexmark, Panasonic, Ricoh, Sharp, Toshiba, Xerox and many others. Its complete rage is now available to SYNAXON UK subscriber partners on EGIS, through which they now have access to more than 2.5 million SKUs. They are able to view stock and pricing and place and manage their orders efficiently via EGIS, which means they can keep all their ordering in one place and always know that they will be getting the best deal and the best terms and conditions available.

All this is available for a low, fixed monthly subscription, unlike other platforms for which a higher-level subscription is required to access ordering functionality. Partners can try out EGIS with a free, 30-day trial.

EGIS is one of SYNAXON UK’s four main areas of focus. It also has a thriving distribution arm, managed services programme, and offers automated e-commerce services through which partners can access and offer any or all of the products available via EGIS. Details can be found at

Picture: Mike Barron, SYNAXON UK.

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