TD SYNNEX is named Veeam Distributor of the Year UK&I for the fourth year in succession

By Simon Meredith | 29th April 2024

Award recognises growth in partner sales and close collaboration with internal teams and alliance vendors – further investment already being planned

Basingstoke, 29 April 2024 –TD SYNNEX (NYSE: SNX) has been recognised for the continued investment and support it delivers to Veeam partners, being named as the vendor’s Distributor of the Year for the UK and Ireland for the fourth year in succession.

The award reflects the exceptional growth that TD SYNNEX has driven through the 900-plus Veeam partners it manages or engages with in the UK and Ireland. It also acknowledges the continued investment made by TD SYNNEX in its Veeam business, and the close collaboration between its internal specialist teams and with Veeam’s key alliance partners.

Virginia Cowles, virtualisation business unit manager, UK, TD SYNNEX, said: “Winning Veeam’s UK&I Distributor of the Year award in four consecutive years is a huge endorsement of our focussed approach. We always put our partners first and we have an expert team that understands the vendor and its programmes and knows exactly how to help partners maximise their opportunities. We also work closely with other TD SYNNEX teams to ensure that partners get all the support they need.”

Over the past year, TD SYNNEX has continued to drive investment in Veeam and recently added several new members to its team. It continues to provide partners with regular updates and training. These include quarterly Veeam Partner Academy sessions that focus on how to sell current and new Veeam solutions and drive profitable business.

TD SYNNEX is the only UK distributor to hold Veeam Accredited Service Provider (VASP) status and able to offer fully-approved professional services on the vendor’s solutions. Additionally, it has a strong focus on Veeam’s strategic alliances and collaborations with other best of breed vendors, such as Microsoft, Sophos, and Wasabi, making use of TD SYNNEX’s specialism in these vendors to maximise attach rates and value-added opportunities.

Further investment is already being planned for the year ahead, said Cowles. “The next year promises to be a really exciting one for Veeam partners. We will be looking to deepen our collaboration with alliance vendors and make use of our exclusive status as a VASP to offer even more professional services options to partners.”

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