TD SYNNEX launches GAPP initiative to support partners in driving B2B sales of Google Pixel

By Simon Meredith | 8th January 2024

Gives partners access to a broad Google ecosystem of add-on products plus the tools and resources to drive activity and sales to business customers

Basingstoke, 08 January 2024 – TD SYNNEX (NYSE: SNX) has launched the Growth Accelerator Partner Programme (GAPP) to support reseller partners in maximising their opportunities in the B2B market with the Google Pixel range of smartphones, complementary products from the wider Google ecosystem, and value added services.

The GAPP initiative will provide partners with access to sales support services and resources that will elevate their knowledge and capability to take Pixel devices and add-on products to the market effectively. Partners that accept the invitation to join the programme will be given log-in details for a specially-created GAPP portal, through which they will be able to streamline quotations, learn about Pixel products, and place and manage orders. Partners will also be eligible for special discounts and promotions on Pixel and related ecosystem products.

Ryan Thomas, business unit manager, mobile, UK, at TD SYNNEX said: “Google Pixel devices are ideal for business users and the potential for partners to take them into the B2B market is huge. The GAPP programme – along with the focused support and service that TD SYNNEX can provide – will give partners the tools, support and incentives they need to take the Pixel value proposition to their customers.”

By making use of the broad array of complementary products available from TD SYNNEX that can be sold with the Pixel range, partners can add even more value for business customers, he added. “We have an extensive portfolio of add-on products that can be used to really enhance the experience of Pixel users, and significantly boost partner sales and profitability. Pixel Buds headphones, for example, are perfect for mobile conferencing calls and with Zero-Touch Enrolment on Pixel phones, partners can make it really easy for customers to integrate Pixel devices securely into their IT infrastructure.”

As one of the largest European distributors of Pixel devices authorised to offer the full suite of Google products, from mobile phones to cloud services, TD SYNNEX is perfectly placed to support partners in growing their sales of Google solutions.

The Zero-Touch Enrolment tool is fully integrated into TD SYNNEX’s InTouch e-commerce platform, through which Google partners also have access to value-added services, such as TD SYNNEX’s Trade-in and Tech as-a-Service (TaaS) offerings, both of which can be used to further enhance the appeal of Google Pixel products by making it easier for customers to invest in new technology.

With TD SYNNEX’s Trade-in, partners can offer their customers a residual value on legacy devices, providing them a second life or secure recycling. TaaS enables partners to provide products and services combined into a single regular subscription payment, instead of having to fund purchases of new equipment through capital expenditure budgets.

Picture: Ryan Thomas, TD SYNNEX.

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