TD SYNNEX Maverick forms partnership with audiovisual connectivity specialist ATEN

By Simon Meredith | 21st November 2022


Gives partners installing smart meeting rooms and video conferencing systems more options – with a full range of Pro AV and USB connectivity solutions available

Basingstoke, 21 November 2022 – TD SYNNEX Maverick, the smart spaces technology specialist business of TD SYNNEX (NYSE: SNX), has formed a partnership with leading connectivity and management solution specialists, ATEN, in a move designed to strengthen its portfolio of AV/IT connectivity and management solutions. The new partnership sees Maverick providing Pro AV solutions across UK and Ireland with access to ATEN’s entire line of accessories to its partner ecosystem.

Anup Rai, go-to-market development manager, UK, Maverick, said we’re excited to have the ATEN brand on board. With its complete line of professional AV products and solutions, we’re confident that ATEN will quickly become a key supplier, partnering with us to deliver the latest and smartest AV and USB technology.

“Our partners are already doing a brilliant job in meeting the growth in demand for smart meeting room and collaboration systems.  The addition of ATEN to our portfolio of best-in-class brands provides our partners with an opportunity to offer their customers a complete range of integrated connectivity and management solutions that deliver world-class performance and reliability,” added Rai.

“The partnership with Maverick will allow ATEN to tap into and expand its reach into many more specialist and B2B partners and support its growth in the UK market with industry leading products. Brian Hsiao, director, ATEN UK, said: “Maverick has a tremendous reputation and reach in the audiovisual market.  We are greatly looking forward to this partnership and alongside TD SYNNEX, ATEN can offer both transformative and unrivalled resources to its partners. We will be working closely with the Maverick team to deliver all the AV and USB products, service and support needed to grow, develop and maintain business for our mutual partners.”

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