Tech Data appointed as a distributor for Pure Storage in the UK

By Simon Meredith | 20th September 2022
  • Brings new opportunities for partners to grow enterprise and mid-market sales of data management and infrastructure solutions
  • Tech Data will extend reach of Pure Storage to more partners across the UK

Basingstoke, 20 September 2022Tech Data, a TD SYNNEX (NYSE: SNX) company, has formed a new distribution partnership with Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services.

With immediate effect, the entire portfolio of advanced data management and storage solutions from Pure Storage will be available via Tech Data, giving solutions integrators and resellers access to Tech Data’s expertise in enterprise and mid-market solutions, value-added services, and unrivalled business development, logistics, and financial capabilities.

The addition of Pure Storage complements Tech Data’s current portfolio of infrastructure products and extends choice to partners and their customers. Working with Tech Data, systems integrators and solutions providers can offer a complete end-to-end proposition – from on-premise servers, networking and storage, through to private and public cloud options and complete management and orchestration of hybrid infrastructures – to their customers.

In addition, with its professional services offerings, Tech Data can support partners in delivering consultancy, installation and on-going support and managed services, bridging skills gaps and enabling them to deliver more value to customers and grow their business.

Tech Data will be working both with existing Pure Storage partners and looking to extend the vendor’s reach into the enterprise and mid-market sectors.

Jason Boxall, senior vice president Advanced Solutions, EMEA, Tech Data said: “As the capacity needs of large and mid-sized organisations continue to rise, there are tremendous growth opportunities for partners with Pure Storage. Its high performance solutions deliver the quality and reliability that organisations need to support modern hybrid infrastructures and this agreement enables solutions and systems integrator partners to take advantage of Tech Data’s exceptional services, technical expertise and business development capabilities to support the evolving needs of their customers.”

Geoff Greenlaw, Vice President, EMEA & LATAM Channel at Pure Storage commented: “Our partnership with Tech Data will provide our partners with improved access to our market leading and sustainable range of enterprise storage solutions and extend our reach in the UK–which is a vitally important market. We will be working closely with Tech Data’s teams to ensure all their partners have access to Pure’s modern solutions and all the benefits of our innovative partner programme.”

Pure Storage has a robust portfolio of data management solutions that delivers a cloud experience. It empowers customers to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. In addition, Pure’s entire portfolio is available as a true storage as-a-service, giving customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. On the sustainability front, Pure Storage’s technology helps make a significant impact to reducing data centre emissions through its environmentally friendly solutions that enable customers to reduce their energy footprint.

Picture: Jason Boxall, Tech Data.

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