Tech Data aims to fire-up reseller scanner sales with Canon campaign

By Simon Meredith | 10th November 2016

Basingstoke, 10 November 2016 – Tech Data is backing a Canon campaign that provides end-user customers with extra incentives to buy in the form of a free three-year warranty and ReadIris Pro 15 software bundled on selected scanners, plus the chance to win prizes worth up to £2000 instantly.

The Grow Your Business campaign also provides resellers with the opportunity to accumulate bonus l points in Canon’s ZIoC (Zoom-In on Canon) incentive scheme.  In addition, resellers that sell seven or more models that are part of the Instant Win promotion before 16 December 2016 can win one of three cash prizes of £250, £500 and £1000.

Available with selected Canon printers and scanners, users can claim the free three-year warranty and free copy of Readiris Pro 15 OCR software (worth £99) simply by registering their product. Various models from Canon’s MAXIFY, i-SENSYS and imageFORMULA ranges are covered by the campaign.

To enter the Instant Win competition, customers will need to complete a few additional fields on the three-year warranty claim form. If they have won, they will be informed immediately. There will be up to 12 prizes per month. They include cashbacks of up to £2000 and e-vouchers (also worth up to £2000) for Virgin Experience Days.

“The Canon promotions are a great way to get customers interested in Canon scanners and printers at a time when more organisations are looking to digitise documents”, said Julie Honour, Print Business Manager at Tech Data. “In the public sector, courtrooms are going paperless and there is a push to reduce use of printed documents in the health service as well. More commercial companies are also looking to cut down on costs by archiving files to disk. Canon is a trusted brand that everyone recognises and the Grow Your Business promotion gives customers more reasons to buy and resellers added incentives to sell Canon products.”

The Instant Win and free three-year warranty promotion both run until 31 March 2017 and the Readiris Pro 15 offer is available until to 21 May 2017, so there is plenty of time for resellers to take advantage. Various assets are available to support the promotion, such as banners and email templates. Terms and conditions apply. More information can be found at

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About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For further information contact:
Sara Gemmell
Marketing Services Director
Tel: 0871 880 3000
Twitter: @techdatauk

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