Tech Data deal with DICOTA comes with bags of business potential

By Simon Meredith | 17th May 2016

Basingstoke, 17 May 2016 – Tech Data is now stocking the full range of high-end mobile bags and cases from DICOTA, one of the Europe’s leading manufacturers of accessory products, presenting resellers and retailers with an exceptional margin-making add-on opportunity.

DICOTA plays mainly in the mid-to-high quality end of the market and some of its products carry retail prices that run into three figures. They are already a popular choice for business users who want really good protection for their mobile devices and, with wider availability in the UK, there is considerable potential to grow sales, according to Simon Hughes, Category Manager for Accessories at Tech Data.

“The bags, backpacks, business trolleys and carrying solutions from DICOTA are already very popular in many European countries and we see bags of potential for our professional stockists in the UK. The quality, design and the protective effect for high-quality mobile devices were convincing enough for us. From a reseller point of view, we also see the benefits of DICOTA products mainly targeting the mid- and premium segments. For retail, this produces an attractive margin opportunity in a market that is fairly saturated with nondescript, no-name solutions.”

“We are really looking forward to concluding the distribution contract with one of most reputable wholesale companies of them all. The cooperation with Tech Data UK is a further strategic step forward in our global growth strategy,” said Ruedi Nauer, CEO of the DICOTA Group. “We will continue to clearly focus on the channel in the future, and we would like to support our partners worldwide by cooperating with expert on-site distributors.”

Nigel Lado, Director of Axente, the exclusive agent for DICOTA in the UK and Ireland region, added: “We’re excited about the agreement with Tech Data. It will give many more resellers and retailers the opportunity to offer this leading brand and gives DICOTA extended reach into a key market. We are looking forward to working with both Tech Data and DICOTA to build a profitable and long-lasting partnership.”

DICOTA specialises in carrying solutions and accessories for laptops and tablets. The German-Swiss company was established 24 years ago and has grown quickly, building an excellent reputation for producing high-quality bags that provide outstanding protection for notebooks, tablets and other mobile devices. While the company’s Top Traveller, Top Performer and Multi Compact laptop bags are its best-sellers, DICOTA also has an exciting range of mobile office solutions that are really unique in the market and provide innovative mobile printing solutions for a variety of different end user requirements in a single carrying case.

Professional stockists, retailers and system vendors in the UK can source from the entire DICOTA product range from Tech Data with immediate effect. This includes the company’s PRO, ECO, BASE and CODE series, in which DICOTA offers high-quality laptop cases and backpacks both for business and for leisure purposes. The range also features various solutions for mobile devices, such as tablet, ultrabook and laptop cases, as well as accessories such as USB hubs and view protectors for monitors.

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About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 107 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For further information contact:
Sara Gemmell
Marketing Services Director
Tel: 0871 880 3000
Twitter: @techdatauk

DICOTA designs and manufactures innovative, durable and stylish carrying solutions and accessories for media devices. The portfolio consists of notebook cases, tablet accessories and mobile office solutions. In addition, DICOTA also offers tailor-made project solutions; whether multi-functional carrying solutions for employees or customer gifts. Practical accessories, such as mice, locks, USB hubs, keyboards and screen products, round off DICOTA’s range. The products are available in over 80 countries. Since 2013, DICOTA has been managed by a German-Swiss ownership and management team. In addition, since 2015, DICOTA has been a member of the Business Social Compliance Initiative (BSCI), a leading business initiative focused on improving working conditions in the global supply chain.

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