Tech Data accelerates channel digitalisation with launch of Digital On-Demand solutions

By Simon Meredith | 17th July 2018

Enables switch from physical to digital distribution of software, gift card and gaming products.

BARCELONA, Spain, July 17th, 2018 – Tech Data (Nasdaq: TECD) today introduced its Digital On-Demand solutions suite. This offering comprises a broad catalogue of digital products including license keys and subscriptions for software, gaming and giftcards, tailored to a variety of Tech Data customer requirements.

Built around Tech Data’s Activate-here web platform and available for both the online and traditional store-front reseller, the  Digital On-Demand suite eliminates cost related to physical inventory and seamlessly integrates with Tech Data systems, ensuring 24/7 availability and delivery, license key storage and full, API-based inbound and outbound integration with customer systems.

“With Digital On-Demand, we are proud to present a highly developed, end-to-end offering that supports Tech Data customers in the digitalisation of their distribution network for software, games and gift cards. The offering gives partners the opportunity to rapidly grow their revenue streams with a best-in-class integrated platform and extensive portfolio of products and services”, said Denis Fouquet, vice president, Software and Cloud, Europe at Tech Data. “With more than 60 vendors integrated and growing, Tech Data now offers the most comprehensive digital catalogue in the industry. We are playing an instrumental role in transforming the IT channel as vendors and customers move to adopt digital distribution models, which are both beneficial for their businesses and for the environment.”

During the last fiscal year, 18,500 customers chose Tech Data digital On-Demand solutions and its digital catalogue of more than 15,500 digital products. Tech Data customers have processed more than 2.5 million digital transactions since the launch of the Activate-here platform. The digital distribution of software, gift cards and gaming products eliminates results in carbon emission reductions of to up to 90 per cent when compared with traditional physical distribution models.

For more information on Tech Data Digital On-Demand solutions suite contact and visit

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