Tech Data puts the focus on summertime education sales

By Simon Meredith | 26th June 2017
  • Education guide will help identify opportunities over peak buying period
  • Wealth of tools and resources available to partners targeting the sector

Basingstoke, 26 June 2017 – Tech Data has launched its new Focus on Education guide as part of its drive to support reseller sales to schools and colleges over the peak purchasing period during the summer.

The Focus on Education guide highlights the trends and technologies that are prevalent in the sector right now and identifies key areas of potential. There are also details of specific solutions and value propositions from key vendor partners.

Kirsty Guy, Public Sector Marketing Manager at Tech Data, said: “Such a lot is moving and changing in education and having a good understanding of the trends and developments is vital. There is a lot of focus now on content and on different kinds of learning. Mobility continues to be a big – and very broad – theme, and there is also a lot of interest in areas like VR and a growing desire to use the cloud. Having great quality audiovisual in the classroom is also important to encourage greater interaction between teachers and students. All this is creating a lot of opportunity for the channel – and the guide is a good place to get started.”

The guide also details all the services and support Tech Data can offer through knowledge sharing, support on special bids and pricing, extended credit, resources such as the updated virtual classroom, its dedicated public sector microsite, and a marketing portal that provides focused email templates and banners for resellers to use in their own targeted campaigns.

Solutions and special offers from many of Tech Data’s leading vendor partners, including Acer, APC, ASUS, Canon, Crucial, Ergotron, Fujitsu, iiyama, Microsoft, Samsung, and ViewSonic are featured in the guide. Tech Data is highlighting promotions and special bid prices for education on its InTouch web platform.

The digital version of the Focus on Education guide is available at

Picture: Kirsty Guy, Tech Data.

Tech Data Kirsty Guy cropped

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