Tech Data Europe launches pan-European distribution agreement with Keonn Technologies for RFID systems and components

By Simon Meredith | 25th April 2017

Distributor strengthens its Smartforce IoT Solutions offering with key technology for smart retail, logistics and asset management sectors

Barcelona, 25 April, 2017 – Tech Data Europe today announced a Europe-wide distribution agreement with Keonn, a leading manufacturer of radio frequency identification (RFID) hardware and software products. Keonn’s RFID systems and components form a critical element in a range of Internet of Things (IoT) solutions for retail, logistics and asset management such as smart loss prevention, inventory management, asset tracking, point of sales and intelligent shopping.

Keonn RFID systems and RFID components are now part of Tech Data’s growing SmartForce IoT offering from its Smart IoT Solutions practice. The SmartForce offering comprises a portfolio of validated end-to-end solutions for systems integrators and service providers to quickly realise the benefits of bringing new digital services to market.

Victor Paradell, vice president, Tech Data Smart IoT & Analytics, EMEA, said: “Tech Data’s Smart IoT Solutions practice is focused on developing solutions that cut through the perceived complexity of IoT and enable our channel partners to access and grow with this fast-emerging and transformational market opportunity. In the retail sector alone, analysts are predicting that IoT solutions could be worth up to $1.16 trillion by 2025*. The addition of Keonn, a recognised leader in applied RFID technologies, fits our approach perfectly by enabling us to offer best-in-class RFID-based IoT solutions that deliver value and create smarter experiences in the highly competitive smart retail industry.”

Ramir De Porrata-Doria, founder and CEO of Keonn, said: “We are very excited to work with Tech Data on their innovative SmartForce IoT solutions portfolio. We speak with customers across different industries every day, and many organisations – in particular in retail – are currently developing their digitisation journey to transform their businesses. With the global reach, experience and trusted brand of Tech Data, we can get our technology into the hands of many solution providers in Europe and scale our business at much higher volumes and at a much higher speed than before.”

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*McKinsey Global Institute (June 2015). Unlocking the Power of the Internet of Things, retrieved from

About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.2 billion in net sales for the fiscal year ended January 31, 2017. It is ranked No. 108 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

About Keonn Technologies
Keonn supplies the widest set of RFID components, RFID systems and RFID cloud-based software platform for sectors like retail, healthcare, industry, logistics and libraries in more than 40 countries worldwide. Keonn product portfolio includes encoding systems, automatic inventory systems, interactive systems (e.g. smart fitting rooms), loss-prevention systems, and check-in/check-out systems. For more information on Keonn´s RFID systems and RFID components please visit or email

For further information contact:
George Troughton
Communications Manager
Tech Data Europe
Telephone: 0034 93 297 0222

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