Tech Data named Lenovo EMEA Distributor of the Year and UK&I winner of Lenovo 360 award

By Simon Meredith | 18th May 2022

Both awards recognise exceptional performance, strategy alignment, investment, marketing and execution delivered by Tech Data teams in supporting Lenovo partner growth

Basingstoke 18 May 2022 – Tech Data, a TD SYNNEX (NYSE: SNX) company, has been named by Lenovo as EMEA Distributor of the Year 2022 and has also received the Lenovo 360 Distributor of the Year award for the UK and Ireland.

In its citation for the EMEA award, Lenovo said that Tech Data had excelled right across the region in all areas. It highlighted the strong investment and commitment made by Tech Data in driving Lenovo Infrastructure Solutions Group (ISG) business and said that Tech Data’s partnership ethos and expert marketing had delivered unique solutions and significant revenue growth.

Jason Boxall, senior vice president, advanced and specialized solutions, Europe, at Tech Data, stated: “This award is a powerful recognition of considerable investments Tech Data has made – and continues to make – in supporting Lenovo and its reseller partners. Our relationship has progressed exponentially, and we are excited about taking it to new levels over the rest of this year and into in 2023.”

The Lenovo 360 award for the UK and Ireland acknowledged Tech Data’s ability to leverage the vendor’s Better Together programmes to drive incremental revenue. This not only resulted in growth, but also saw a substantial increase in the number of net new partners engaging with Lenovo ISG and the wider Lenovo portfolio.

Matt Child, managing director, advanced solutions, UK and Ireland, Tech Data stated: “We have made a strong commitment to driving Lenovo business in the UK and Ireland, putting dedicated resources in place and supporting Lenovo’s ambition to become the vendor of choice for infrastructure solutions.”

Tim Freeth, Lenovo ISG Distribution Sales Director, EMEA, added: “Tech Data’s investment and growth in support of Lenovo partners across the EMEA region, and in the UK and Ireland, over the past year has been truly impressive. We look forward to working with Tech Data’s teams to build on our partnership and achieve further successes in FY23.”

Tech Data is the only distributor that can bring together all solutions from Lenovo’s Infrastructure Solutions Group (ISG – servers), Intelligent Device Group (IDG – notebooks and PCs), and Mobile Business Group (MBG – Motorola), and thus present partners with the opportunity to benefit from the growing strength of the Lenovo brand.

Over the past year, Tech Data has worked with Lenovo to extend the reach of its partner programme and to increase education, and awareness of Lenovo solutions.

Partners who engage with Tech Data on Lenovo benefit from access to dedicated resources, including bid support, training, early access to advanced information and special promotions.

Picture: Matt Child, Tech Data.


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