Tech Data to transform partner sales skills with Next-Gen Sales Academy

By Simon Meredith | 15th March 2019
  • 12-month course offers mix of online, on-demand courses, live tuition, podcasts and face-to-face events
  • 46 bite-sized modules and fast-track sales transformation programme are available

Basingstoke, 15 March 2019 Tech Data (NASDAQ: TECD) UK has launched a sales training programme that enables resellers to update their sales skills and transform their approach for the modern era in which subscriptions and repeatable revenues will be the primary focus.

Available via Tech Data’s InTouch online system, the Next-Gen Sales Academy offers a 12-month course that uses a mix of online content that can be accessed on-demand; live online tuition every two weeks; a monthly podcast with an industry expert; and a once-a-quarter classroom event. There are 46 bite-sized solution sales modules available and as part of the course, resellers can engage on a nine-week ‘Fast Track’ Sales Transformation Programme.

In making this unique resource available, Tech Data is providing resellers with a simple way to enable their sales teams for success. It is equipping them to understand customer needs and recommend the best combination of on-premises, cloud-based and integrated solutions for the modern workplace

Cathi Low, Director SMB at Tech Data UK, said: “The Next-Gen Sales Academy is a great resource for resellers who want to fast-track their sales teams to the new way of selling. It’s now becoming much more important for sales teams to be able to articulate messages around the cloud, managed services, analytics and other emerging and transformational technologies. This is another way in which Tech Data is helping resellers transform themselves for a market in which subscriptions and services will drive much of their income.

The course is led by leading training expert and long-term collaborator of Tech Data’s, Fiona Challis, who added: “The Next-Gen Academy is for resellers who are finding it a challenge to get sales teams to ‘ditch the product pitch’ and switch to an approach that is more effective for today’s market dynamics and next-generation solutions and technologies.  A number of resellers have already started on the programme and the feedback has been brilliant – there has simply not been any other sales training like this that’s specific to IT.”

The structured approach of the programme means resellers can plan ahead and track the progress of sales people as they learn how to take a more customer-centric approach, empower buyers and introduce disruptive differentiators.

Resellers who want to find out more about the Next-Gen Sales Academy should contact the Tech Data sales team on 01256 788000.

Picture: Cathi Low, Tech Data.

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