Zyxel makes it simple for resellers to step up to Silver Partner status

By Simon Meredith | 8th April 2024

Limited-time offer means that businesses can join the company’s updated partner programme at a higher level without making an up-front commitment to sales

Wokingham, 08 April 2024 – For a limited time, Zyxel Networks is making it easier for new resellers to join its recently-revamped channel programme at Silver Partner level, by deferring any requirement to achieve a specific volume of sales for the first year of participation.

Partners that apply for Silver level accreditation before the end of May will still be eligible to receive all the benefits that are on offer, and will still be expected to attain the required levels of certification. Silver partners will be expected to attain at least one sales and solutions and one technical accreditation within three months of being appointed.

The aim of the offer is to encourage more partners to step up to the higher level of skills and become better equipped to meet the growing needs of their customers, said Rachel Rothwell, Senior Regional Director, UK and Ireland, Zyxel Networks

“A growing proportion of end-user customers are making use of multiple Zyxel products – not only WiFi access points, but also our unified security gateways and our multi-gigabit switches. While they are relatively easy to deploy and to manage, it’s important that partners are ready to answer customer questions and deal with any issues that might arise. Stepping up to Silver level will equip partners to do that and enable them to build greater loyalty and more profitable long-term relationships with their customers.”

Zyxel is also keen to bring new partners on-board, she added. “We’ve only just refreshed our partner programme and we want to bring new partners on board to ensure we can maintain our growth and increase our market share. Ideally, they will come straight in at Silver level with the ambition to establish themselves and go on to become Gold Partners.”

Zyxel Silver Partners benefit from higher up-front rebates and – under the new partner programme – a faster response and higher margins for registered deals and special bids. They will be allocated to a specific regional account manager, be able to procure discounted demonstration kit, and are entitled to credits for configuration support and technical training. They will also receive faster guaranteed response times on technical queries.

Partners can also apply for Zyxel Gold status, which provides further benefits and preferential rebates and margins. Partners that offer managed services and want to make use of the Zyxel Nebula platform and hold a multi-tenanted licence, can also apply to become a Zyxel MSP Partner. MSPs can use Nebula to provide remote network and security management services for multiple customers from a central point.

Nebula comes with built-in security that makes use of Zyxel’s global intelligence cloud and with artificial intelligence (AI) and machine learning (ML) technologies that to provide continuously updated protection for customers. These capabilities make it easier for MSPs to identify and address potential issues faster. In addition, Nebula can be used to enhance the performance of the entire network through the automatic optimisation of both WiFi and wired connections.

Picture: Rachel Rothwell, Zyxel Networks.

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