Sharp has announced a number of innovations across its A3 and A4 MFP portfolio as well as major updates to its Synappx solutions ecosystem, giving customers access to its broadest and most flexible document solutions offering to date. Michelle Ryder spoke to European Director of Product Management and Marketing Jason Cort, about the technology, the roadmap and the company’s future strategy( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $advadsslider2054579583 = jQuery( “.advads-slider-2054579583” );$advadsslider2054579583.on( “unslider.ready”, function() { jQuery( “div.custom-slider ul li” ).css( “display”, “block” ); });$advadsslider2054579583.unslider({ delay:7900, autoplay:true, nav:false, arrows:false, infinite:true });$advadsslider2054579583.on(“mouseover”, function() {$advadsslider2054579583.unslider(“stop”);}).on(“mouseout”, function() {$advadsslider2054579583.unslider(“start”);});});
The launch of the BP mono MFP range completes a full refresh of Sharp’s A3 colour and mono line-up. The new MX428 A4 mono desktop MFP, due in spring 2026, offers entry-level cloud and solution capabilities and Cort also shared details of Sharp’s next‑generation high speed colour and entry-level mono A3 MFPs, expected in late 2026.
Cort said the value of the new range lies not just in speeds and feeds, but in how those capabilities translate into measurable customer benefits as part of the Sharp Digital Experience.( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $advadsslider3859766414 = jQuery( “.advads-slider-3859766414” );$advadsslider3859766414.on( “unslider.ready”, function() { jQuery( “div.custom-slider ul li” ).css( “display”, “block” ); });$advadsslider3859766414.unslider({ delay:7750, autoplay:true, nav:false, arrows:false, infinite:true });$advadsslider3859766414.on(“mouseover”, function() {$advadsslider3859766414.unslider(“stop”);}).on(“mouseout”, function() {$advadsslider3859766414.unslider(“start”);});});
Productivity, security and sustainability
“The range offers customer value in the areas of productivity, security and sustainability. For example, scan capture remains an important task for content digitisation, so faster scan speeds are a helpful productivity improvement,” he explained.
Security enhancements include integration with Microsoft Entra ID, building on existing security capabilities such as Bitdefender and automatic BIOS recovery. “This provides a more secure, seamless, authorised print experience,” he added.
Throughout 2025 Sharp also refreshed its A4 BP MFP and printer series, which Cort said puts the power of its A3 services value – boosting productivity, greater security and enhanced connectivity into an A4 footprint.
“The new BP range introduces 50% post-consumer recycled materials and best-in-class TEC values for more responsible printing,” he explained, adding: “These models set a new standard for the use of PCR materials, raising the bar from 7% to 50%, and this is the standard the new A3 series now follows.”
The upcoming MX428 A4 mono desktop MFP will extend Sharp’s reach into entry-level cloud-enabled environments, giving customers a consistent experience across device classes.
“When you take the full print portfolio view from A4 to A3, small desktop to departmental A3, you see the collective power and value of Sharp’s broadest range of print offerings yet,” Cort said.
Expanded Synappx ecosystem
While hardware remains a core part of its offering, Sharp’s biggest shift is happening within cloud services. Inspire Expo showcased major updates to the Synappx solutions ecosystem, a move designed to position the company as a more integrated digital solutions partner.
The latest release of Synappx Cloud Print introduces embedded scanning to popular cloud storage services, expanded identity provider support beyond Microsoft and Google, as well as improved print and scanning workflows. Cort emphasised the platform’s security and sustainability focus. “Zero trust is essential for cloud services, support for ZTNA is incorporated by design,” he said. “Productivity gains through embedded scan-to-folder for the most popular cloud services and the sustainability dashboard allowing industry benchmarking are also key value-add features.”
Synappx Cloud Capture
Perhaps the most significant development is Synappx Cloud Capture, Sharp’s first software solution built entirely around AI. Designed to process scanned and digital documents from multiple input sources, it uses AI to intelligently extract key information and deliver structured outputs ready for downstream workflows such as accounting or ERP systems.
Cort explained: “Synappx Cloud Capture offers cloud-based document capture, indexing and automated workflows. The service incorporates AI technology to take the whole digital experience to heights not achievable with traditional technologies.
“Industry reports show scanning is still growing, and 60% of scans are happening on the MFP, which is great news for us,” he said, adding: “The other interesting thing is cloud capture enables customers to get more value out of their MFPs. And for dealers, they can essentially charge for the scan. That’s the commercial package that we’re putting together.”
Synappx Manage
Synappx Manage, Sharp’s next- generation cloud-based remote monitoring and management platform provides centralised management of all devices, remote monitoring and administration and integration with Sharp’s broader Synappx and IT service offerings.
“With Synappx Manage, we’re taking the long-established on- premise Sharp Remote Device Manager (SRDM) and moving it into the cloud,” Cort explained. “A key benefit is the management of devices from a single instance, helping with service optimisation while continuing to improve the user experience.”
The roadmap for Synappx Manage includes AI-driven enhancements and future integration of Sharp’s display products. It does supports third-party print devices to the extent that data is available. “You can update firmware on Sharp devices, you wouldn’t be able to do that on another vendor, but you can still build third-party devices into reporting and usage,” Cort said. Sharp
Services Platform
All three Synappx cloud services are built on the Sharp Services Platform (SSP), the company’s proprietary platform for the deployment of all Sharp cloud services globally.
“An ecosystem approach enables us to bring solutions to market quicker, share the advantages of new technologies like AI between services, and deliver consistent enterprise experiences,” Cort said. “SSP is the backbone of the cloud infrastructure, and then we build our cloud applications on top of that.”
While Sharp is adopting a future cloud-first approach, it recognises that some customers still require on-premise solutions. Job Accounting II remains in the portfolio and is being refreshed to match the look and feel of the cloud services.
“Customers who want to stay on‑premise can have that new, modern experience, and if they want to migrate to the cloud in the future, it’s an easier transition,” Cort said.
A new generation of decision-makers
Sharp is also rethinking its marketing strategy to reflect changing buyer behaviour. Millennials now make up the majority of decision-makers, with Gen Z entering the frame. Cort said this shift has transformed how customers seek information.
“A year ago, this would have been Google searches and then speaking with supplier experts,” he said. “Today, the new kid on the block is GenAI, which carves away a level of expertise the customer would have spoken with the supplier about. Even newer, the Gemini release takes GenAI beyond expert advisor to buyer.”
This has reshaped the traditional marketing funnel into a continuous loop of inspiration, exploration, community and loyalty. Customers now draw influence from platforms far beyond LinkedIn, including TikTok, Reddit and emerging social channels.
“Throughout this year, you’ll see PRODUCTS Sharp experimenting with different channels,” Cort said. “Our brand repositioning includes an adjusted look and feel designed to convey a modern digital technology business.”
One Sharp
Sharp’s broader transformation is driven by the consolidation of its three major business units – print, display and IT services. With the full acquisition of NEC Display Solutions now complete, it is focused on unlocking cross-selling opportunities and delivering a unified technology partner proposition.
“We’ve now got three substantial businesses, all owned by Sharp,” Cort said. “The value is achievable in two ways – as individual businesses, and through the One Sharp proposition – cross-selling across our customer base. It’s easier to sell more to an existing customer than win a new one.”
Sharp expects its customer profile to shift further into the larger SME and enterprise space. “You need businesses that can afford to buy these services,” Cort explained. “That’s one of the challenges in IT services, the cost of professional services, so you need companies that can afford that.”
“This is now the face of Sharp in a new era. It truly marks the next step in our journey to becoming a truly digital experience business,” he concluded.
www.sharp.co.uk