DMSL signs up 100 resellers for Virgin Media Business

By Simon Meredith | 13th July 2016

New channel promotions launched to make ultrafast services even more appealing

Romford, 13 July 2016 – DMSL has announced that it has signed-up more than 100 resellers for Virgin Media Business’s ultrafast services in the first three months of working with the company. It has also launched a new set of promotions with the aim of driving even more interest and activity.

The distributor kicked-off its channel recruitment campaign at the beginning of April after Virgin Media Business announced that it was looking to work with partners for the first time. DMSL received an immediate and positive response and over 100 resellers have now engaged on the company’s partner programme.  It started to drive lead generation for the services soon after recruiting the initial wave of partners and is seeing 20 percent monthly growth.

The new promotions will help resellers to drive even more interest in Virgin Media Business services. They offer 100Mb Unlimited Ultrafast Fibre Business Broadband, plus a phone line with unlimited UK calls, for £35 per month for 12 months (£50 thereafter); and 200Mb Unlimited Ultrafast Business Broadband, again a phone line with unlimited UK calls, for £45 per month for 12 months (£60 thereafter).  Both offers are available until 30th September 2016 on 24 month contracts only.

“Resellers have responded with real enthusiasm to the Virgin Media Business ultrafast value proposition”, says John Carter, Managing Director of DMSL. “They are right to do that – it’s an excellent opportunity and one that SMBs are very keen to explore. We are already building a healthy pipeline of business and helping resellers to get ahead of the game. The new promotions will ensure we keep adding to the momentum.”

Offering download speeds of up to 300Mbps, Virgin Media Business’s fibre-based broadband services offer tremendous improvements on standard FTTP options. “SMBs in the UK are crying out for faster broadband, so they can adopt new services sooner. There is a very big opportunity to take ultrafast broadband to market and for dealers and resellers they are the key to the door of selling hosted voice, applications and other services”, says Carter.

Resellers should not hesitate to grasp the opportunity, he adds. “There is no time to lose. It is not a matter of waiting and seeing – the opportunity is here today. We are bringing new partners on board and working with them to develop new opportunities immediately. The Virgin brand is powerful and we’re getting a fantastic response from end-user businesses.”

With Virgin Media Business continuing to roll-out its £3 billion Project Lightning investment programme, the number of customers that can potentially benefit from the company’s ultrafast services is growing all the time, so there is ample opportunity for more resellers to get involved. Carter says that DMSL will be happy to discuss the options and work with partners to target specific areas of potential throughout the UK.

Partners interested in signing to sell Virgin Media Business products should Jodie Piper at DMSL on 01708 776 005 or email

Picture: John Carter, DMSL

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About DMSL
DMSL is a specialist distributor and aggregation partner for broadband connectivity, hosted voice and applications services. It works with the UK’s leading providers of telecoms, broadband and mobile networks to bring resellers the best solutions the industry can provide. It offers bespoke telecoms solutions that are right for the needs of individual customers and partners, backed by unrivalled business and technical support. It also provides resellers with access to a proprietary billing platform that is able to consolidate voice, data and mobile billing onto a single bill. This benefits the end customer by providing a simple, cost-efficient and effective way to manage all their voice and data services. To learn more call 0844 561 6653 or visit

Vicky Thrower, Head of PR
Tel: 01708 776005

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