Netacea has launched its new North American partner program alongside the appointment of a US-based leadership team, to support its expanding global footprint.
Peter Berg, an industry veteran with more than 20 years of sales leadership and extensive channel and partner experience with North American and international technology companies, has joined Netacea as its senior vice president of US Sales.
His new role includes spearheading Netacea’s go-to-market efforts for North America.
“As the threat from bots continues to grow, the time had come for Netacea to expand its presence on the global stage with an on-the-ground team in North America,” Berg said.
“The opportunity to launch a world-class channel program that will provide businesses with a ‘must-have’ solution for their cybersecurity toolbox is exciting.”
The decision to expand across the pond is due in part to the growing awareness by businesses about the impact of bots.
According to the recent Netacea report, The Bot Management Review: What are bots costing your business? automated bots operated by malicious actors cost businesses an average of 3.6 per cent of their annual revenue.
For the 25 per cent worst affected businesses, this equates to at least a quarter of a billion dollars every year.
Kirk Horton also joins the new US team as its VP of channels and partners to lead Netacea’s NetElite Partner Program.
New partnership
The bot detection and mitigation solutions provider also revealed it has entered into a new partnership agreement with UPSTACK, a US company that claims its platform transforms the architecture and sourcing experience for businesses seeking cloud and internet infrastructure solutions.
Netacea explained the partnership is a key element of its growth strategy.
With UPSTACK, businesses can streamline IT procurement by tapping into a single source for mission-critical technology services, including cybersecurity solutions, Netacea says.
Jeremy Dodds, UPSTACK partner and MD added: “Netacea offers next-generation technology that’s completely changing bot management and tackling one of the fastest growing security threat vectors.
“Bots are a pervasive and rapidly growing problem affecting almost all industries, and they contribute to billions of dollars in losses every year. Bot management is an essential part of any security strategy, and Netacea’s technology will be essential for many of our clients.”