TD SYNNEX appointed as a UK distributor for Samsung B2B laptops, tablets and mobiles

By Simon Meredith | 3rd July 2024


New alliance gives business partners opportunity to benefit from the distributor’s advanced logistics, digital tools, and value-added services to grow their Samsung sales

Basingstoke, 03 July 2024 – TD SYNNEX (NYSE: SNX) TD SYNNEX has been appointed as a distributor for Samsung Electronics laptops, tablets and smartphones for the enterprise and business to business (B2B) markets.

The alliance gives partners the opportunity to leverage the power of Samsung’s brand in the business market while benefiting from the advanced logistics, online tools, and extensive range of value added services offered by TD SYNNEX. Partners will be able to make use of the full range of digital tools available to streamline order processing and shipments and maximise their opportunities. Enablement training and business development support as well as special promotions and incentives to help them grow sales, will be available to B2B partners on Samsung business solutions.

Commenting on the appointment, James Reed, managing director – endpoint solutions, UK and Ireland, TD SYNNEX, stated: “Samsung has a strong reputation in the business market and is a significant and valuable addition to our extensive portfolio of PC and mobile brands. It means we can offer partners even more choice and new options to take to their B2B and SMB customers. We’ll be providing value added services and working closely with Samsung’s UK team to maximise the potential for all partners who want to take advantage of this exciting opportunity.”

There will be a particular focus on driving sales to small and medium-sized businesses for Samsung devices, he added. “TD SYNNEX has unrivalled reach into SMB with self-service online tools and programmes specifically designed to meet the needs of partners focused on this segment of the market. With the excellent performance, quality and built-in security they offer, we see particularly good opportunities for Samsung laptops and mobile devices in the SMB space.”

Commenting on behalf of Samsung, James Kitto, vice president, head of MX (Mobile eXperience) division, UK and Ireland, stated: “With its extensive reach and a reputation for delivering reliable service and excellent business development support, TD SYNNEX has all the qualities required to help Samsung drive incremental revenue growth in the business market. This agreement will make it easier for B2B partners to access our products and deliver the benefits that our laptops and mobile devices offer to customers that want the best performance, versatility and return on their investment in technology devices.”

TD SYNNEX will be offering partners access to the full range of Samsung’s Galaxy Book business laptops, Galaxy smartphones, and Samsung Galaxy tablet devices for business. Products available from TD SYNNEX with immediate effect include the new The Galaxy Book4 Edge, a Windows Copilot+ PC powered by the Snapdragon® X Elite processor that delivers incredible AI performance. Bridging the gap between PC and mobile, the Galaxy Book4 Edge enables users to seamlessly perform everyday actions such as retrieving contacts or sending messages on a phone with natural language via Copilot voice prompts.

Picture: James Reed, TD SYNNEX.

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