New platform enables partners to demonstrate business value faster and strengthen customer engagement through SAS Viya
Barcelona, Spain – January 20, 2026 – TD SYNNEX (NYSE: SNX), a leading global distributor and solutions aggregator for the IT ecosystem, today announced the launch of the SAS Partner Solution Environment, a new enablement resource designed to help partners across Europe accelerate AI and analytics-driven business outcomes.
The solution environment is built on SAS® Viya®, a unified analytics platform that simplifies complex deployments and supports innovation across public, private, and hybrid cloud infrastructure. SAS Viya is a cloud-native data and AI platform from technology leader SAS, with whom TD SYNNEX has an extensive distribution partnership to help deliver both SAS Viya and SAS’s many industry solutions through channel partners around the world.
The environment provides TD SYNNEX partners with a ready-to-use platform to demonstrate the business value of AI, advanced analytics, and data lifecycle management through activities such as demos, proof of concepts (PoCs), proof of value (PoV) workshops, and repeatable solution builds based on SAS Viya. By enabling partners to develop solutions more quickly, the environment helps accelerate sales cycles, increase win rates, and enhance customer engagement.
“Partners can now demonstrate business value faster and strengthen their role as trusted analytics advisors,” said Craig Smith, vice president, Data, AI & Applications, Europe, TD SYNNEX. “This initiative accelerates customer conversations, reinforcing TD SYNNEX’s strategy to simplify innovation and enable growth across our ecosystem.”
The SAS Partner Solution Environment is a joint initiative between TD SYNNEX and SAS, enabled through close collaboration with Lenovo, Intel, and Red Hat, whose expertise in hybrid infrastructure, high-performance hardware, and scalable cloud solutions helped bring this environment to life.
“The TD SYNNEX SAS Partner Solution Environment empowers organisations to bring AI-driven solutions to market faster and deliver accelerated value to their customers,” said John Carey, senior vice president, Global Channels at SAS. “The fact that it’s built on SAS Viya means it’s well placed to enable organisations to design and test prototypes with lower cost barriers, reducing time to value. We are excited to launch this initiative with TD SYNNEX as we accelerate the creation of innovative AI solutions across Europe.”
Managed by TD SYNNEX, the environment is available to aligned partners across Europe as part of the distributor’s ongoing investment in partner enablement and innovation. It showcases practical business use cases across verticals such as manufacturing, retail, healthcare, clinical research, finance, and insurance – each scenario demonstrating advanced AI and analytics capabilities, powered by SAS Viya.
To explore the SAS Partner Solution Environment and start building AI-driven solutions, contact a local TD SYNNEX representative or email sas-emea@tdsynnex.com.
Picture: Craig Smith, TD SYNNEX.
