- Latest in a series of investments that form part of the wider Destination AI programme
- Copilot CloudLab Experience and AI Industry Ecosystems help partners address AI market potential
Basingstoke, 21 November 2024 – TD SYNNEX (NYSE: SNX) is leading where it hopes and expects partners will follow by rolling out trials of Microsoft 365 Copilot across a number of its UK teams.
Following an initial pilot with key members of the Microsoft team in the UK and Europe, a further significant wave of Microsoft 365 Copilot licences have now been rolled out across the UK Advanced Solutions, sales, marketing, finance, human resources, and IT teams. Training has been provided for all the co-workers involved and, if these deployments are successful, TD SYNNEX plans to extend availability to all co-workers across its three main UK office locations in Basingstoke, Bracknell and Warrington.
Simon Bennett, managing director, Advanced Solutions, UK and Ireland, TD SYNNEX, said: “This is about practicing what we preach and taking the lead where we hope and expect others to follow. Both globally and here in the UK, TD SYNNEX has been investing strongly in helping both our own teams and our partners understand the potential of AI. The best way of demonstrating that is for us to lead by example and make use of AI in our own business.”
TD SYNNEX has been using AI for some time to support automation and process improvements and enhance data and targeting. This new initiative will extend the use of the technology right across the organisation.
It has also launched a number of initiatives that enable and support partners in creating value around AI. They include Destination AI – a comprehensive, strategic aggregation of multiple services and resources that provides partners with a tailored route to developing their understanding of AI solutions and taking them to market.
Destination AI takes partners on a four-stage journey to developing a successful AI practice, first of all taking them through Awareness and Enablement phases before moving to During Sale and After Sale stages, providing them with the tools and resources they need to successfully develop, position, and deliver their own AI proposition.
A specific learning and development pathway for Microsoft 365 Copilot is available as part of Destination AI, providing partners with a comprehensive journey plan that will prepare them to take advantage of Copilot within their own businesses and to show end customers how they can benefit as well. As part of this, partners have access to sales and technical enablement training and various tools and resources.
These include the Copilot CloudLab Experience, which partners can use to demonstrate Microsoft Copilot in action. This online resource uses a mix of real-world applications and interactive content to help customers understand how Copilot AI works and the benefits it can deliver to them and their organisation.
Earlier this year TD SYNNEX UK launched its AI Industry Ecosystem, a channel community initiative that brings together partners, ISVs, innovators and integrators to discuss developments, share experiences and advance the industry dialogue with the aim of forging new partnerships and AI solutions. Leading vendors including IBM, Lenovo, NetApp and NVIDIA recently took part in the first TD SYNNEX AI Ecosystems Showcase, along with TD SYNNEX partners and other members of the AI channel community.
Bennett added: “I believe we are leading the way in terms of helping partners understand and address the potential of AI. There are many ways to travel and many different destinations on the path to AI enlightenment – we’re providing programmes and tools that allow every partner to take the route that is best suited to them. We believe that there is a vast and extremely varied potential with AI and we’re investing in our own business and in enabling ourselves and our partners to understand and uncover those opportunities.”
Picture: Simon Bennett, TD SYNNEX.