- Introduces four Clubs focused on Security, Lifecycle, Managed Services, and SMB
- Aims to drive partner growth and pave the way for transition to Cisco 360
Basingstoke, 28 April 2025 – TD SYNNEX (NYSE: SNX) has re-launched its long-standing and successful Cisco Momentum partner programme focused on accelerating growth through a framework of specifically designed tools, programmes and resources. The relaunch introduces four key areas – Security, Lifecycle, Managed Services, and SMB – and paves the way for partners to transition to the new Cisco 360 channel programme, which is due to go live in February 2026.
The four key areas will have dedicated clubs with tailored resources and support to help partners in developing a specific and strategic approach to growth with Cisco solutions. The programme continues to have three tiers – ACES, Boost, and Digital – and partners will receive significant benefits at all levels, including access to training and to online platforms for faster quoting and order management, and support on Cisco programmes and processes. Boost partners will be aligned to a business development manager and invited to participate in Club round tables. ACES partners will, additionally, receive personalised account management and access to executive-level events.
Jon Sawdon, business unit director – Cisco, UK and Ireland, TD SYNNEX, said: “With the re-imagined partner programme we are evolving and adapting to empower channel partners, and supporting them in driving growth and achieving their business objectives. We are also complementing partners’ preparations for a smooth transition to Cisco 360. As part of the TD SYNNEX Momentum community, Cisco partners will be able to call on the expertise and experience of our team and ensure they optimise all the benefits of being a Cisco partner.”
Joachim Mason, managing director, partner sales, Cisco UK and Ireland, said: “What we love about TD SYNNEX’s re-imagined Momentum programme is that it has become much more all-encompassing and inclusive to a broader set of partners and really recognises how we work collectively with our community of partners.’
Ross Everard, sales director of Cisco partner, Dynamic Technologies Europe Limited, added: “I’ve been working with TD SYNNEX for about 15 years now. They are my go-to distributor, not just for the breadth of their offerings or the depth of their expertise, but because we have access to such valuable programmes, such as Momentum.”
Since the original programme was launched in 2015, with just 20 partners, TD SYNNEX has successfully supported the growth of hundreds of Cisco partners.
Picture: Jon Sawdon, TD SYNNEX.
