Companies will work together to deliver the highest standards of service and support to installers and MSPs and encourage further uptake and use of the Nebula cloud management platform
Wokingham, 09 October 2025 – Zyxel Networks has appointed BroadbandBuyer, an expert distributor of networking equipment and solutions for partners focused on the SMB market. The two companies will work together to extend the reach of Zyxel Networks’ WiFi access points, switches, firewalls and 5G routers to more installer partners and MSPs throughout the UK.
BroadbandBuyer will also be encouraging partners to make use of Zyxel Networks’ Nebula cloud platform as the foundation for growing their managed services business. With Nebula, MSPs can monitor any number of networks and devices remotely, from a single screen. Nebula also enables partners to pre-configure and install devices automatically, without the need for a site visit, saving time and reducing costs, both for the partner and the end user customer.
Commenting on the appointment, Rachel Rothwell, Senior Director, Zyxel Networks, said: “BroadbandBuyer is a well-known and established expert distributor of networking products in the UK, with a focus on installers and MSPs serving the needs of the SMB market. That aligns perfectly with Zyxel Networks’ focus on delivering enterprise networking products at affordable prices. It enables us to reach out to a wider group of partners who will be able to take our extensive range to their customers and use our Nebula platform to grow and develop their remote configuration and managed services business.”
Oliver Essame, Managing Director, BroadbandBuyer, added: “Zyxel Networks has an exceptional range of networking solutions that fits perfectly with the profile of our installer and MSP customers. In addition, Nebula, with its remote installation and monitoring capabilities, presents a whole new world of potential for partners to expand their services proposition and deliver more value to SMB customers. We look forward to working with the Zyxel Networks UK team to bring new partners on-board.”
BroadbandBuyer will be stocking the full range of Zyxel Networks products, including its extensive range of 13 WiFi 7 access points, the recently-launched USG-FLEX range of firewall appliances, its exceptional multi-gigabit managed switches, and 5G routers. The BroadbandBuyer team will also be looking to sign-up partners to Zyxel Networks’ unique partner programme which, as well as recognising partners for selling products and licences, rewards them for building their managed services customer base.
With around 20,000 registered customers, BroadbandBuyer has exceptional reach into the UK community of installers, resellers and MSPs. It offers more than 11,000 networking and storage solutions through its website, backed by outstanding service. Founded in 2002, the business is now operated as an employee-owned trust.
Picture (left to right): Oliver Essame, BroadbandBuyer and Rachel Rothwell, Zyxel Networks.
