TD SYNNEX’s dedicated SonicWALL Software Store opens for business

Automated service alerts UK partners to upcoming renewals and streamlines process of providing quotations and renewing licences on leading range of security solutions

Basingstoke, 04 November, 2024 – TD SYNNEX (NYSE: SNX) has launched a dedicated Software Store for SonicWALL security solutions, giving UK partners a simpler and faster way to manage customer licences and maximise their renewals business.

The SonicWALL Software Store can be accessed through the TD SYNNEX InTouch e-commerce portal, where partners can see existing customer licences and those that are coming up for renewal. They can then create, check, and issue accurate quotations to ensure they capture all licence renewals business.

Importantly, once registered, partners will also get an automated monthly update of licences that are due for renewal in the next 30, 60 and 90 days. This ensures they will not miss out on any opportunities to capture repeat business and review customers’ needs.

“The launch of the Software Store is great news for SonicWALL partners” said Scott Rogers, senior business unit director – security, UK, TD SYNNEX. “It will help them maximise renewals and streamline the whole process of notifying customers, providing quotations and renewing licences. It means they can get the job done faster and more efficiently and deliver even higher levels of customer satisfaction.”

TD SYNNEX provides partners with business development support on the full range of SonicWALL security solutions to help them make the most of their opportunities. Partners can call on the expertise and experience of trained specialists in the TD SYNNEX security practice for assistance with customer requirements and proposals. In addition, the sales and business development teams can help with special bid pricing, deal registration and any other aspect of the SonicWALL partner programme.

Where support with finance is required, TD SYNNEX has multiple options that partners can offer. These include Tech as a Service (TaaS) subscriptions, which enable hardware, software, and services to be combined under a single monthly contract.

Picture: Scott Rogers, TD SYNNEX.

 

Zyxel Networks launches smart managed switches to provide affordable, eco-friendly 10GbE migration for small businesses

The new XGS1935 series consumes 18 percent less energy, helping SMBs reduce energy consumption, support increasing numbers of connected devices and overcome network bottlenecks.

Zyxel Networks, a leader in delivering secure and cloud-powered networking solutions, is launching its new XGS1935 series of Lite-L3 smart managed switches to meet the growing connectivity and sustainability needs of small businesses.

The XGS1935 series delivers improvements in energy efficiency and carbon emission reductions, while providing hassle-free and affordable 10GbE migration with high-performance switching technology.

Simplified to suit growing businesses
Start-ups and small businesses often find it challenging to provide seamless connectivity for the growing number of devices in the workplace—from laptops and servers to IP cameras and phones. Available in 28- and 52-gigabit port options, the XGS1935 series provides flexible and scalable networking while ensuring fast and reliable connectivity for dozens of devices simultaneously.

“The XGS1935 series meets the essential connectivity needs of small businesses by offering simple management and essential functionality, while still being affordable and more sustainable for our SMB customers,” said Mr. Kell Lin, Senior Associate Vice President, Networking Strategic Business Unit, Zyxel Networks. “It removes existing network upgrade barriers that may otherwise hinder a smaller business, helping them unlock their potential with scalable, high-performance, and eco-friendly networking solutions.”

The inclusion of four 10GbE SFP+ uplinks help businesses bypass network bottlenecks, while Power over Ethernet (PoE) options simplify installation by delivering both power and data through a single cable. A total power capacity of 375W and support for PoE+ enables the XGS1935 series to meet the power demands of most connected devices, including surveillance cameras, access control systems and wireless access points. Additionally, the switches have a built-in smart fan that automatically adjusts its speed based on the internal temperature of the device, reducing noise while ensuring stable connectivity for everyday operation.

Flexible management options
Businesses that adopt the XGS1935 series will also benefit from a license-free version of Zyxel Networks’ Nebula cloud management platform, for zero-touch deployment and remote network control via the web or through the app. The switch series also features standalone management with an intuitive wizard and user-friendly local web interface. This allows more in-depth configuration of capabilities such as enhanced QoS, link aggregation, IPv6, and IPv4/IPv6 Layer 3 static routing, without the need to learn and use a complex command line interface (CLI).

Eco-conscious innovation
Zyxel Networks is dedicated to being environmentally responsible while continuing to innovate in product design. The XGS1935 series introduces several eco-friendly improvements over its predecessor. Its compact design has reduced packaging by up to 36 percent, resulting in a 48 percent increase in units per pallet and an estimated 18.84percent* reduction in carbon emissions. The XGS1935 series also incorporates next-generation energy-efficient components, offering energy consumption savings of up to 18.13 percent** compared to earlier models.

The Zyxel Networks XGS1935 series Lite-L3 smart managed switches are available globally. For further information, visit https://www.zyxel.com/global/en/products/switch/24-48-port-gbe-lite-l3-smart-managed-switch-with-4-10g-uplink-xgs1935-series

Picture: Mr Kell Lin, Zyxel Networks.

*Based on a comparison of packaging materials used by the XGS1935-28HP and XGS1930-28HP.
**Based on a comparison of maximum power consumption of the XGS1935-52 and XGS1930-52 when running at full load.

 

 

TD SYNNEX becomes first global solutions aggregator to achieve Amazon RDS Services Delivery Partner Status

Exclusive AWS specialization positions TD SYNNEX as a global market leader in cloud solutions

FREMONT, Calif., & CLEARWATER, Fla. – Oct. 29, 2024 – TD SYNNEX (NYSE:SNX) today announced it has earned the prestigious Amazon Relational Database Service (RDS) Services Delivery Specialization, making it the first global solutions aggregator to achieve this designation. This designation recognises TD SYNNEX’s ability to manage complex tasks associated with Amazon RDS, enabling TD SYNNEX to better support partners through implementation, migration and integration.

According to TD SYNNEX’s recently released Direction of Technology Report, 58 percent of partners anticipate sales of managed services will increase in the next three years. Additionally, according to Amazon, the market demand for managed database services like RDS is projected to grow by 25 percent annually, positioning RDS as a critical growth driver in the AWS ecosystem. RDS serves as a gateway for cross-selling other AWS services, with over 60 percent of RDS customers also adopting additional AWS solutions.

The Amazon RDS Services Delivery Specialization, part of the AWS Service Delivery Program (SDP), certifies partners with deep technical expertise and proven experience in delivering Amazon RDS services. This designation recognizes TD SYNNEX’s ability to manage database monitoring, security, and performance optimization across multiple database engines such as Aurora, PostgreSQL, MySQL, MariaDB, Oracle and SQL Server. TD SYNNEX’s achievement of the Amazon RDS Services Delivery Specialization provides partners with access to a trusted team capable of handling streamlined implementation, efficient migration and seamless integration of compatible tools for Amazon RDS environments.

“As partners increasingly turn to outsourcing for critical business functions, TD SYNNEX facilitates seamless collaboration with key vendors like AWS to driving enhanced efficiency and market agility,” said Jan de Kok, Global AWS Lead at TD SYNNEX.

“Achieving Amazon RDS Service Delivery Partner Status demonstrates our commitment to delivering best-in-class advanced cloud solutions that help our partners accelerate growth and efficiency. This accomplishment reaffirms our position as a strategic partner for partners seeking to leverage Amazon RDS to optimize their IT environments. We are incredibly proud to be the first global distributor to earn this distinction, and we remain committed to helping our partners succeed in an increasingly complex cloud landscape.”

TD SYNNEX is a recognised leader in the AWS ecosystem, holding multiple specialisations, competencies and program designations, including Migration and Modernisation, Education and Government Consulting, Cloud Operations Software and Amazon EC2 for Windows Server Delivery. TD SYNNEX also supports AWS through its global cloud platform, StreamOne®, providing AWS partners with end-to-end management to optimize their AWS consumption business. By earning the specialisation, TD SYNNEX expands its AWS expertise to better enable partners to unlock new business opportunities and grow their cloud practice.

To learn more about TD SYNNEX’s AWS solutions, visit www.tdsynnex.com/na/us/aws

 

TD SYNNEX UK launches programme to drive growth for Microsoft Azure partners

Designed to provide enablement, training and strategic business development support for SMB-focused partners who want to grow their cloud sales

Basingstoke, 24 October 2024 – TD SYNNEX (NYSE: SNX) has launched a programme for Microsoft Cloud Solution Provider (CSP) partners who want to grow their Azure business, offering enablement and technical training as well as strategic business support and potential funding for customer migrations.

The programme is designed to meet the specific needs of SMB-focused partners and provides easier enrolment onto CSP and enablement for Microsoft Azure. Cloud partners will be able to attend webinars and training and access additional technical assistance. They will be aligned with a technical presales expert and have regular check-ins and updates with the TD SYNNEX team. Partners may also be able to apply for migration funding to move customer workloads into Azure.

TD SYNNEX has also created a campaign-in-a-box offering for partners that are taking their first workloads onto Azure and the cloud. This goes right back to basics, giving partners all the key components they need to conduct a successful marketing campaign, including datasheets, guides, webinar content, and templates.

To take part in the programme, partners will go through a simple assessment and work with the TD SYNNEX team to develop a strategic growth plan for Azure. They will also be required to work towards the achievement of Azure solutions partner designations and achieve a minimum sales threshold each quarter.

Darren Dixon, business unit director – software, UK, TD SYNNEX, said: “In our experience, many SMB partners have the potential to build a significant level of business with Azure, but often hold back due to a lack of understanding or technical capability. We’ve developed this programme to meet the specific needs of those SMB partners. The programme provides all the technical and sales support they will need, not only to get started but also to keep on building and growing their Azure sales. The pilot we ran last year was extremely successful and we are now ready to scale that up and get more Microsoft CSP partners involved.”

He stressed that both partners who are already offering Azure and those who are new to the platform can get involved. “It’s ideal, not only for partners that are completely new to CSP and Azure, but also to those working on a mainly reactive basis at the present time. Through the programme, partners can start to be pro-active and take their own Azure value proposition to market.”

The Azure programme is part of the wider TD SYNNEX Accelerate programme, which uses a proven and tested methodology to support partners business growth with a specific vendor. In addition to Microsoft, there are Accelerate programmes running for a number of vendors, including Cisco, HPE, and NetApp.

Picture: Darren Dixon, TD SYNNEX.

 

TD SYNNEX prepares to stage its first AI Ecosystems Summit event at The Belfry

  • First AI Industry Ecosystems Summit event open for all TD SYNNEX partners to attend
  • Major vendors participating include IBM, Lenovo, NetApp and NVIDIA
  • TD SYNNEX team will present on how to position AI with end customers using its Destination AI framework

Basingstoke, 22 October 2024 – TD SYNNEX (NYSE: SNX) is hosting its first AI summit for partners who want to learn how they can drive business opportunities and deliver real benefits to their customers with artificial intelligence to sign-up for its first UK AI Ecosystems Summit.

The first TD SYNNEX AI Ecosystems Summit will take place at The Belfry on Tuesday 5 November 2024. It will bring together experts from top vendor partners including IBM, Lenovo, NetApp and NVIDIA, all of whom will be giving their views on why AI is such a great opportunity for partners.

The TD SYNNEX team will also set out how it is helping partners learn about and position AI with end customers through its Destination AI programme. This provides partners with a tailored pathway to developing the understanding and confidence they need to take AI solutions to market.

Neil Cornish, business manager, industry ecosystems, UK, TD SYNNEX, said: “We are really excited about The Belfry event as it will give our AI ecosystems community an opportunity to hear about the different approaches being taken by vendors and really start to set a course for their own journey with this transformational technology. We all know that there is a huge opportunity with AI – the question is how you unlock and address that potential and convert it into a revenue stream for your business. That’s what we’ll be aiming to do at this first AI Summit event.”

The TD SYNNEX AI Industry Ecosystems community brings together partners, ISVs, innovators and integrators to discuss developments, share experiences and advance the industry dialogue. The aim is to forge new partnerships and enable and encourage partners to take AI solutions to market.

The event at The Belfry is the first in the AI Industry Ecosystems calendar open for all TD SYNNEX partners to attendees. Partners can register for the event here.

Picture: Neil Cornish, TD SYNNEX.

 

Zyxel Networks gives partners the chance to get hands-on with the Nebula platform

Hello Nebula MSP event will give new and current partners the opportunity to see the cloud platform in action and hear how it makes a difference to their business from other MSPs

Wokingham, 21 October 2024 – Zyxel Networks is giving prospective and current MSPs the opportunity to see for themselves exactly how its Nebula platform can be used as the foundation for building a viable managed services business.

The Hello Nebula MSP event will give both current and prospective partners the opportunity to see a hands-on demonstration of a Nebula platform deployment and an extended Q&A session with the company’s experts and partners. They will also hear from one existing MSP partner that has constructed a managed services business around the cloud platform.

The workshop is aimed both at reseller businesses that are looking to take their first steps into managed services, and at existing MSPs who want to revitalise their business development and growth. Zyxel Networks has an excellent proposition for both, said Rachel Rothwell, Senior Regional Director, UK and Ireland.

“We want to show new MSP partners how – with our support – they can use Nebula to get started and build a real and viable managed services business. This is something we’ve done with scores of partners already and we believe there is huge potential for many more to follow in their footsteps and start moving their customers to a subscription model that generates consistent income.

“For established MSPs or those looking for a new way forward, we will demonstrate how Nebula can help them deliver better services and scale up rapidly without having to invest in more and more resources. Several of our partners have experienced really strong growth over the past year and the opportunities are expanding all the time.”

Attending the event and seeing the platform in person will make all the difference, she emphasised. “Seeing the Nebula platform being demonstrated makes a real impact. It’s difficult to get a full appreciation of its capabilities and just how easy it is to use over a conference call or an online clip. At Hello Nebula MSP partners will be able to see exactly how they can use the platform to configure, monitor and manage networks.”

A number of Zyxel Networks’ UK MSP partners will be at the events to share their experiences. Zyxel Networks’ own experts will explain how the company makes use of AI and machine learning to give MSPs even more capabilities and enable them to deliver even better customer service. The team will also go through the recently-updated MSP Partner Programme, which was launched in August, and explain what’s on offer and why the support provided by Zyxel Networks is different.

Rothwell said: “Zyxel Networks prides itself on delivering personalised account management and really going the extra mile when a partner needs us. We will be talking about what we offer at the event and we’ll have existing partners there to explain how they benefit by partnering with us.”

The Hello Nebula MSP event will take place in November at the Bletchley Park, Kilton Keynes. Any partner interested in attending should email chris.buchanan@zyxel.co.uk.

Picture: Rachel Rothwell, Zyxel Networks.

 

TD SYNNEX becomes an Amazon Web Services official training partner

Partners can now become fully enabled on AWS solutions via official training with authorised materials and instructors

Barcelona, Spain, September 11, 2024 TD SYNNEX (SNX), a global distributor and solutions aggregator for the IT ecosystem, today announced that it has been authorised as an AWS official training partner. This follows the recently announced extension of the strategic collaboration agreement between TD SYNNEX and Amazon Web Services (AWS).

TD SYNNEX’s partners can now drive their AWS education and accreditation through AWS-authored training and certification programs delivered by expert TD SYNNEX trainers either online or in person. These partners can access the training via the TD SYNNEX Academy website, the distributor’s online resource for all vendor-specific training and certification content.

Stephen Ennis, vice president, Technology Acceleration, Europe, TD SYNNEX, said: “We are delighted to have achieved AWS authorised training partner status. TD SYNNEX is focused on enabling our partners to accelerate their skills, achieve the required accreditations, and ultimately grow their businesses. This milestone underscores our commitment to providing the highest levels of support and resources to our partner network on AWS technologies.”

TD SYNNEX Academy supports partners in achieving accreditations and accelerating their technology skills via a wide range of technical training courses and certification programs, delivered by authorised instructors with deep AWS knowledge and expertise.

Furthermore, TD SYNNEX Academy offers AWS Skill Builder, a digital learning environment with access to hundreds of courses allowing partners to gain experience in an AWS Management Console sandbox, explore game-based learning and take AWS Certification Official Practice Exams.

To find out more about AWS training and accreditation opportunities, partners should visit TD SYNNEX’s Academy website or contact their TD SYNNEX representative.

Picture: Stephen Ennis, TD SYNNEX.

 

TD SYNNEX Maverick and Salamander Designs increase value-added potential for partners

Specialist services from Maverick will ensure partners in the Microsoft Teams Rooms ecosystem can maximise opportunities with electric lift stands for Surface Hub 3 and furniture designed to provide best ‘front row’ collaboration experiences for users

Basingstoke, 09 September 2024 – TD SYNNEX Maverick, a specialist professional audiovisual and collaboration business of TD SYNNEX (NYSE: SNX) has been appointed as a distributor for Salamander Designs, one of the foremost manufacturers of specialist wall and free-standing display mounts and office technology furniture, giving professional audiovisual resellers in the Microsoft Teams Rooms ecosystem more added-value potential.

Salamander Designs has an extensive, award-winning range of mounts and stands that can be used with leading-brand displays, including mobile carts and electric lift wall stands for the Microsoft Surface Hub 3. The company also offers innovative table mounting solutions for small and medium-sized spaces and office furniture that has been specially designed for modern collaboration settings.

“TD SYNNEX Maverick will be offering partners access to demonstration facilities along with expert consultancy, design and installation support on Salamander Designs’ products. Together, they provide a compelling proposition”, said Mark Glasspool, senior director, UK and Ireland, TD SYNNEX Maverick.

“Salamander adds a new dimension to the Maverick portfolio and presents partners with a good opportunity to add more value for customers. We’re particularly excited about the potential within the Microsoft Teams Rooms ecosystem for Salamander’s electric mobile carts and lift stands for Surface Hub 3, which are ideal for both education and corporate settings. We also see excellent potential for Salamander’s huddle space solutions, which are both affordable and simple to install, and their expertly designed arc tables in optimising the ‘front-row’ layout and providing a more inclusive experience for users in Microsoft Signature Teams rooms and smart meeting spaces, he continued.

“TD SYNNEX Maverick will be offering specialist support and services, including design, shipment and installation to ensure partners can make the most of their opportunities with the Salamander range of products. We’ll also be offering access to a full Signature Teams Rooms demonstration facility, fully equipped with Salamander solutions in our Technology Centre in Basingstoke.”

Scott Srolis, senior vice president, sales and marketing for Salamander Designs, stated: “TD SYNNEX Maverick has all the expertise, resources and capabilities required, and is perfectly positioned at the hub of the channel to extend the reach of Salamander Designs in the UK channel and the Microsoft Teams Rooms ecosystem.

This news enables fast, premium service levels to all of the TD SYNNEX Maverick customers. We’ll be working closely with their team to ensure existing and new partners have access to all the resources and support they need to maximise their potential with our solutions.”

Salamander Designs’ wall and free-standing mounts, tables, huddle stations, and A/V cabinets are designed to elevate user experiences while delivering practical, high-quality solutions for meeting and collaboration spaces, digital signage, and individual desktops in the workplace or the home.

The company’s products for Surface Hub have been rigorously tested, validated and certified under the Microsoft Designed for Surface (DFS) program, ensuring they are fully compatible and interoperable with the collaboration solution, well-constructed and safe for use in all scenarios.

Picture: Mark Glasspool, TD SYNNEX.

 

TD SYNNEX demonstrates progress on Corporate Citizenship goals in its latest report

Report highlights both an increase in electricity derived from renewable sources and a combined Scope 1 & 2 emissions reduction by approximately 30 percent

FREMONT, Calif., & CLEARWATER, Fla. – September 5, 2024 –  TD SYNNEX (NYSE: SNX) today released its latest Corporate Citizenship Report, marking another milestone in the company’s ongoing commitment to social responsibility initiatives. This year’s report builds on the comprehensive framework established in the inaugural report and details the strides made in embedding these priorities into operational practices.
“It’s exciting to reflect on a year of growth and corporate citizenship progress for TD SYNNEX amid rapid technological change.  In addition to working with our partners, we engaged co-workers across business units and regions to further our environmental and social commitments throughout the past year,” said TD SYNNEX CEO Patrick Zammit. “Our co-workers are all in on these efforts. From the work of our global Green Teams and our community volunteers, they’ve demonstrated a passion for making a difference at TD SYNNEX and far beyond.”

Environmental Commitments
In 2023, TD SYNNEX’s ambitious emissions-reduction targets were approved by the Science Based Targets Initiative (SBTi), making it one of the first technology aggregators to achieve this recognition. Additionally, because of its environmental commitments, TD SYNNEX has been recognised with a silver medal from EcoVadis and a Management (B-) rating from CDP.

The Corporate Citizenship Report highlights TD SYNNEX’s progress from an environmental standpoint, including achieving a combined Scope 1 & 2 emissions reduction of approximately 30 percent in FY 2023, primarily driven by the transition of several facilities to renewable energy. TD SYNNEX has increased its electricity derived from renewable energy sources to approximately 31 percent, and its wholly owned subsidiary, Hyve Solutions, has successfully transitioned to 100 percent renewable electricity at its three largest manufacturing sites.

Additionally, TD SYNNEX is committed to the ongoing education of its workforce and industry partners in sustainability topics, through its industry-leading badge training programs, which cover Sustainability Essentials, Circular Economy, and Carbon, a new course added in FY23. Over 700 sustainability badges have been issued to date, supporting the goal of guiding 90 percent of suppliers and 58 percent of customers toward science-based targets by 2028.

“We believe in the power of every co‑worker at TD SYNNEX to lead positive change so we are invested in building a culture that fosters a sustainability mindset,” said Vice President of Corporate Citizenship and Sustainability Adam Rutstein. “At the same time, we aspire to see environmental progress take hold not only within our walls but throughout the IT channel. Based on our areas of expertise and the lessons we’ve learned, we have an opportunity to help others achieve their own sustainability goals.”

Social Commitments
Certified™ as a Great Place to Work® in 10 countries in 2023, TD SYNNEX is equally dedicated to supporting both its workforce and communities. The Corporate Citizenship Report details the company’s progress in increasing representation of underrepresented groups, doubling Business Resource Group (BRG) participation two years ahead of schedule, and closing the digital divide by providing underserved communities with digital skills, devices, and connectivity.

Through the company’s inclusive recruitment program, last year 50 percent of its new hires were from underrepresented groups and the company also announced progress on its commitments to increase the representation of people who identify as women in its workforce.

The company has also expanded programs to support women, including a global business resource group, Elevate, female mentoring programs in North America, Europe and APJ as well as launching career development programs designed to support their professional growth.

Governance Commitments
TD SYNNEX is deeply committed to upholding its core values of inclusion, collaboration, integrity, and excellence, which form the foundation of its corporate governance practices. These values guide the company in maintaining high standards of accountability, transparency, and ethical conduct.

In 2023, TD SYNNEX made significant strides in enhancing its governance framework. The company bolstered its leadership team with the addition of two new Board members, bringing invaluable industry expertise to the table. It also introduced a Global Human Rights Policy, underscoring its dedication to ethical business practices, respect for human rights, and responsible sourcing. Further advancements included the harmonisation of cybersecurity controls across all business operations, ensuring consistent and robust protection measures.

Additionally, TD SYNNEX began the process of self-certification to align with the EU-U.S. Data Privacy Framework Principles, reflecting its commitment to data privacy and compliance. The company has also invested in a new, automated cybersecurity platform to proactively track and mitigate risks, enhance threat detection, and facilitate cross-functional intelligence sharing.

For more information about and to download the TD SYNNEX Corporate Citizenship Report, visit https://www.tdsynnex.com/us/en/about-us/corporate-citizenship.html.

Picture: Patrick Zammit, TD SYNNEX.

 

Zyxel Networks enhances MSP partner experiences with new AI capabilities

  • Nebula cloud management platform can help partners deliver great customer service and scale-up operations
  • Additional MSP partners being sought to build on success and reach further into the SMB market

Wokingham, 02 September 2024 – Zyxel Networks has unveiled an updated programme that will enhance experiences for managed services provider (MPS) partners and enable them to use the AI-driven capabilities within its Nebula cloud management platform to drive further growth and expansion of their businesses. In addition, Zyxel is seeking more partners who want to build their own remote monitoring and managed services offering around the Zyxel Nebula cloud platform.

The latest AI and machine learning features of Nebula have made it an even better foundation for the development of a managed services business, helping partners to identify and address issues before they become actual problems. This makes it easier for MSPs to manage more customers and locations and thus scale and grow their businesses. Further enhancements make it easier for partners to meet the integrated digital security needs of their customers.

In addition, with licensing sales of Nebula growing fast, Zyxel is looking to recruit additional partners that are ready to develop and grow their own managed services business. Scores of partners that have engaged on the company’s MSP Partner programme have already become established and flourishing MSPs. Zyxel now wants to help those partners move to the next stage of their development and bring new partners on board to emulate their success.

Rachel Rothwell, Senior Regional Director, UK and Ireland for Zyxel Networks, stated: “The growth of MSP partners that’s been fuelled by Nebula is already a tremendous success story – and we now want to help our partners write the next chapter with an enhanced programme that gives them an even better experience and an AI-driven platform that will help them scale and grow.”

Zyxel is making extensive new sales and marketing resources available to MSP partners has updated its margin structures to make it even more beneficial for partners to attract new customers and grow their manages services business. All partners will continue to receive personal, hands-on support from the UK-based team.

There are still plenty of opportunities to go after, said Rothwell – especially in the SMB market. “The MSP market is set to grow by 12 percent every year for the next three years1 and most of that will come from SMBs. Awareness and confidence are growing but crucially, SMBs want managed services to be provided by their trusted or local IT solutions provider. These are the kind of businesses we already have on our MSP programme and we are now ready to bring additional partners on-board and to help them to start building and growing their managed services proposition.”

She believes it’s the right time for more resellers to embark on their own journey. “While many partners want to become MSPs, many don’t know where to start. Our programme makes it easy for partners to get onboard, understand the opportunity, define their proposition, and execute on those plans. And we stay with them every step of the way while they do that.”

Nebula provides partners with a simple way to monitor and manage multiple customers and locations remotely. Devices can be pre-configured for automated installation and Nebula makes use of AI and machine learning to enhance performance and protection across the network.

More than 100 Zyxel devices – switches, wireless access points and security appliances – are Nebula-enabled and by providing enterprise functionality at SMB prices, Zyxel makes it easy for customers to invest and for partners to sell its products and their own managed services.

As many Zyxel MSP Partners have already built successful managed services businesses using Nebula as the foundation, new partners can be sure it will work for them too, said Rothwell. “We have proven that Nebula is an ideal platform on which to build a managed services business and we confidently expect more partners to emulate that success and become fully-fledged MSPs.”

Zyxel’s MSP Partner Programme offers full technical and sales training and provides access to extensive resources for business development support. The company actively supports partners during the initial stages to ensure that they get their new business activity and revenue stream up and running successfully.

To become an accredited Zyxel MSP Partner, businesses need to have at least one member of staff qualified as a Zyxel Certified Network Engineer. They must also have completed sales training. As well as personalised support, all MSP Partners receive a multi-tenanted license for the Nebula platform.

Picture: Rachel Rothwell, Zyxel Networks.

1 UK Managed Service Provider Study, June-September 2023, Business Research Group.