SYNAXON UK: SYNAXON UK gears up for its biggest ever channel gathering

SYNAXON UK GEARS UP FOR ITS BIGGEST EVER CHANNEL GATHERING

  • Speakers will include AI expert and author, Katie King, and business performance coach, Mel Eves
  • Lead sponsor Terra Computer will be joined by Lenovo, HP, and multiple MSP-focused vendors 

Wolverhampton, 11 May 2025 – SYNAXON UK will make AI the focus of its Summer 2026 Channel Event at Molineux Stadium in Wolverhampton on Wednesday 17th June. Running under the heading “From Service Desk to Sales Pitch: Putting AI in Your Starting XI” the event is expected to be SYNAXON UK’s biggest ever gathering.

Speakers will include the internationally-renowned AI author and strategist Katie King, who will deliver a keynote on how MSPs can move from experimentation and turn AI into measurable competitive advantage. There will be an exploration of a real-world AI case study with Tony Houlihan, CTO of UK MSP, TwentyFour IT Services, and presentations from lead sponsor, Terra Computer (in conjunction with Microsoft), as well as Lenovo and HP, who will focus on how partners can use their solutions to harness the power of AI.

Later in the day, business coach and former professional footballer, Mel Eves, will talk about the science behind humans and how to perform and get results. Finally, Tara-Jane Sloane, Managing Director of IT lead generation specialist, Telev8, will host an interactive session on actionable tactics that partners can adopt to win more customers.

Throughout the day, delegates will be able to network with each other and with vendors and SYNAXON UK personnel in the expo area, with several MSP-focused vendors exhibiting.

The event is open to all partners, resellers, and MSPs. Anyone wishing to attend is advised to register as soon as possible, as places are limited (see link below).

Mike Barron, Managing Director, SYNAXON UK, said: “Everyone is excited about the Summer event and looking forward to hearing about the opportunities with AI. It’s here, it’s real, and it’s time to act and capitalise. It will also be a great opportunity for all our reseller and supplier partners to meet and talk about how they can work together even more closely within the SYNAXON community. The last year has been challenging but very progressive for us. By bringing everyone together, we can strengthen our relationships and set our sights on further acceleration and growth over the next 12 months.”

Commenting on the central theme of the event, he added: “We’re unlikely to see any Wolves players in England’s starting XI for the World Cup game against Croatia that evening, but let’s hope they get off to a good start and can bring what promises to be a fascinating day to a happy end – at least for England fans.”

Channel companies can find out more and register for the event at… https://www.eventbrite.co.uk/e/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi-tickets-1982265348017

Picture: Mike Barron, SYNAXON UK.

 

TD SYNNEX to highlight how the power of AI can be used to transform the way businesses manage their finances at Accountex show

Aggregator and enabler for the IT ecosystem keen to discuss partnering potential for Microsoft Dynamics Business Central solutions with accountancy practices

Basingstoke – 6 May 2026 – TD SYNNEX (NYSE: SNX) a leading aggregator and enabler for IT reseller partners and the technology ecosystem, will be talking about the ways in which AI can be used to transform the financial management of companies at the Accountex show in London next week.

The company will also be looking for accountancy practices that are keen to learn more about partnering with IT expert companies to make Microsoft Dynamics Business Central ERP solutions and services available to their client base. Two of its specialist Dynamics partners will be exhibiting alongside TD SYNNEX at the event.

Ian Turner, UK business manager for Microsoft Dynamics Business Central at TD SYNNEX, said: “By embedding AI and Copilot directly into everyday finance workflows through Dynamics 365 Business Central, Microsoft is changing the way finance teams work, giving them a way to get meaningful answers from their data, automate routine tasks, and make more informed decisions, without needing to jump between systems.”

There is an important role for accountancy practices to play in bringing clients and the technology together, he added. “Most SMBs are not aware of how they could make use of AI and bring all their financial data and business information together. As trusted advisors to their clients, accountancy practices are perfectly placed to introduce the idea that, by using AI and modern workplace solutions, businesses can streamline processes and make much better use of their data to gain a competitive advantage.”

TD SYNNEX is an authorised and well-established distribution partner for Microsoft and is bringing accountancy firms together with Dynamics Business Central expert partners who can provide consultancy, installation, training, and support services to practice clients.

TD SYNNEX and its partners, Synergi and TrueVantage, will be on stand 460 at Accountex, which takes place on 13 and 14 May at London EXCEL.

 

Zyxel Networks: Zyxel Networks introduces GenAI Protection solution to tackle shadow AI risks

New firewall capabilities, together with the AnyInsight.ai platform, provide secure, controlled access to GenAI applications for SMBs.

HSINCHU, Taiwan, May 5, 2026—Zyxel Networks, a leader in delivering secure and AI-powered cloud networking solutions, today announced a new GenAI Protection solution designed to help SMBs and managed service providers (MSPs) safely adopt generative AI technologies. Combining enhanced firewall capabilities and a new cooperation with AI startup HEARTBOT AI Inc. (Heartbot AI), Zyxel Networks enables businesses to monitor, control and secure GenAI usage while maintaining productivity.

As GenAI adoption accelerates across workplaces, many organisations are struggling to keep usage under control. A recent survey found that 44% of employees have used AI in ways that contravene company policies, highlighting the growing challenge of ’shadow AI’. Without proper oversight, businesses risk data leakage, security breaches and compliance violations.

Ensuring GenAI usage is visible and under control

For network admins and business owners, preventing shadow AI is straightforward with Zyxel Networks’ USG FLEX H series firewalls. With enhanced application awareness and control, admins can easily manage how GenAI tools are accessed across the network. Key capabilities include:

  • GenAI content filtering: A dedicated application category enables admins to block all GenAI applications with a single click, selectively allow approved services, or redirect users to secure alternatives such as AnyInsight.ai.
  • Application patrol: Granular controls allow IT teams to prioritise, throttle, or block specific GenAI applications beyond simple URL filtering.
  • Real-time application insights: Visibility into traffic and bandwidth usage helps identify unusual activity, such as spikes that may indicate potential data leakage, allowing immediate action.

A unified and secure gateway to GenAI applications

To further support secure adoption, Zyxel Networks has cooperated with Heartbot AI to offer AnyInsight.ai, a cloud-native AI Application platform that enables managed access to more than 20 leading GenAI LLMs, over 350 AI agents and connected applications.

  • Unified GenAI access platform: Employees can seamlessly switch between different large language models (LLMs) and agents within a harnessed environment, with access governed by defined roles and permissions. It maximises productivity while ensuring governance and compliance for business owners. Organisations can also deploy customisable AI agents tailored to specific tasks or workflows to support AI transformation.
  • AI application firewall: End-to-end contextual inspection enables admins to monitor all interactions between users, LLMs, agents and AI-connected applications. It logs user activity, data usage and AI interaction, and most importantly, enforces access policies and security rules to prevent sensitive data, knowledge and workflows from being exposed, misused or compromised.

“Generative AI is transforming how businesses operate, but without proper safeguards, it can introduce significant risks,” said Ken Tsai, President of Zyxel Networks. “Our GenAI Protection solution empowers SMBs and MSPs to embrace AI with confidence by providing the visibility, control and protection needed to prevent data loss and ensure responsible usage.”

AnyInsight.ai is available alongside Zyxel Networks’ firewall solutions as an independent licensed service, offering flexibility for organisations that require additional layers of control.

To support adoption, Zyxel Networks will offer a limited-time 40% discount on AnyInsight.ai for existing firewall customers, helping businesses strengthen AI governance while reducing operational risk.

For more information, please visit https://community.zyxel.com/en/discussion/32566.

Picture: Ken Tsai, Zyxel Networks.

 

 

 

 

TD SYNNEX wins 2026 Google Cloud Distribution: Market Reach Partner of the Year Award

FREMONT, Calif., & CLEARWATER, Fla. – April 22, 2026 – TD SYNNEX (NYSE: SNX) announced today that it has received the 2026 Google Cloud Distribution: Market Reach Partner of the Year award. As a leading global distributor and solutions aggregator serving customers in more than 100 countries, TD SYNNEX is being recognised for its achievements in the Google Cloud ecosystem, helping joint customers drive meaningful business outcomes through consistent support, enablement and ecosystem orchestration across the globe.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name TD SYNNEX a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

Google Cloud’s Distribution: Market Reach award recognises TD SYNNEX for pioneering a unique distribution strategy that equips customers to use Google’s technology to solve complex ecosystem challenges and deliver advanced, data-driven insights.

“We’re honored to be recognised by Google Cloud with the first Distribution: Market Reach Partner of the Year Award,” said Matthew Geer, Senior Director, Global Alliances – Google at TD SYNNEX. “This award reflects not only the scale of our global footprint, but our ability to pair that reach with deep, specialised execution across regions, customer segments, and routes to market – from MSPs and ISVs to SMB and enterprise focused partners and emerging digital natives. By combining global consistency with local market insight, we help partners meet customers where they are, accelerate adoption, and deliver measurable outcomes with Google Cloud.”

Through its more than 10 year partnership with Google Cloud, TD SYNNEX provides comprehensive support for partners of all sizes across geographic regions. This award recognises the work over the past year by the team to meet evolving and rapidly scaling needs related to productivity & collaboration, cloud adoption, security operations, agentic AI strategy and Gemini expansion.

 

TD SYNNEX achieves Great Place To Work Certification™ for fourth year in succession

  • More than 72% of co-workers provided responses to this year’s survey with 86% agreeing TD SYNNEX UK is a great place to work
  • Investment in coworker learning was a key element of 2026 Culture Audit
  • The business has also been recognised as one of UK’s Best Workplaces™ 2026

Basingstoke, 20 April 2026 – TD SYNNEX (NYSE: SNX) UK has been Certified™ by Great Place To Work® for the fourth year in a row, after 72% of its co-workers provided feedback about the culture and practices of its workplace. It means that TD SYNNEX UK continues to be recognised as providing an outstanding experience for its coworkers, with 86% agreeing that it’s a great place to work.

Additionally, TD SYNNEX has been named as one of the UK’s Best Workplaces™ 2026, also for the third year, achieving a ranking of 31st in the Super Large category. In its 2026 Great Place to Work Culture Audit submission, TD SYNNEX placed particular emphasis on its extensive learning programme, which gives every coworker and manager the opportunity to develop and grow as individuals and in their professional careers.

Interviewed anonymously for the 2026 Great Place To Work® Trust Index© Survey, coworkers gave the company high rankings for trust (83%) credibility (86%), respect (84%), and fairness (79%). An overwhelming 96% agreed that TD SYNNEX UK provides a safe and inclusive working environment in which coworkers have a sense of belonging.

Nine out of ten respondents agreed that senior management has a clear view of where the organisation is going and how to get there, and 88% agreed that senior executives fully embody the best characteristics of the company. Similarly, 92% agreed that management is honest and ethical in its business practises and 90% agreed that it trusts people to do a good job without looking over their shoulders.

Investment in coworker learning and development was a key element of TD SYNNEX’s 2026 Culture Audit submission, emphasising how the company has put coworker development at the heart of its efforts to drive a high-performance culture. Initiatives here include giving all coworkers access to LinkedIn Learning courses, and personalised coaching for all managers aimed at strengthening their leadership skills and supporting improved team performance and career progression. In addition, TD SYNNEX Learning Labs, podcasts, and online learning give coworkers the chance to upskill and grow their knowledge of AI and other technologies.  Coworkers also have access to an AI Knowledge Hub, which provides learning paths matched to individual skills.

David Watts, senior vice president and managing director, UK and Ireland, stated: “Being included once again as a Great Place to Work and as one of the UK’s Best Workplaces demonstrates the enduring and consistent commitment of TD SYNNEX to its co-workers and partners. Our people are our greatest asset, and our success will be founded on the skills, knowledge, and values we develop together. By embedding learning and self-improvement into our everyday activity and culture, we are giving every coworker at every level the opportunity to grow, lead, and thrive. Learning fuels innovation, agility, and values-led performance and through these sustained investments, we are building our collective capabilities and confidence. Ultimately, that will enable us to deliver an even better and more personal experience or our partners.”

Picture: David Watts, TD SYNNEX.

 

TD SYNNEX strengthens networking portfolio in Europe with Arista Networks

Agreement enables partners to access specialist portfolio of advanced, innovative and reliable networking solutions for large AI, data centre, campus and routing environments

Barcelona, Spain – April 8, 2026 – TD SYNNEX (NYSE: SNX), a leading global distributor and solutions aggregator for the IT ecosystem, today announced an extended distribution agreement with Arista Networks, an industry leader in data-driven, client-to-cloud  networking for large AI, data centre, campus and routing environments. This agreement expands TD SYNNEX’s specialised networking portfolio, enabling partners and end customers across Europe to access a broader range of high-performance, next-generation infrastructure solutions.

TD SYNNEX will deliver specialist support for partners integrating Arista Networks into their offerings, provide expert guidance in the design, installation, and deployment of complex solutions across cloud, AI, data centre, cybersecurity, campus networking, and hybrid environments. This will be complemented by comprehensive training and enablement programs to accelerate partner success.

Sam Paris, vice president, Security, Networking & Communications, Europe, TD SYNNEX said: “Giving our partners access to Arista’s portfolio means they can deliver enterprise-grade networking, automation, and security without complexity, backed by the innovation and reliability Arista is known for. This opens new revenue streams and strengthens our shared commitment to modern, cloud-driven solutions.”

Paul Jordan, vice president, EMEA at Arista Networks, added: “We’re excited to broaden the reach of Arista Networks solutions across the IT ecosystem in close collaboration with TD SYNNEX. Their proactive, programmatic partner support and commitment to innovation will help unlock new opportunities and ensure more businesses benefit from Arista’s advanced networking portfolio.”

Arista Networks delivers a unified networking platform built on Arista EOS® (Extensible Operating System), a single, consistent operating system that powers automation, high availability, deep network visibility, and advanced analytics across the entire infrastructure. With a scalable, cloud-grade architecture, Arista enables consistent operations and programmability across diverse environments – from AI/data centres and enterprise campuses to branch offices, manufacturing sites, logistics hubs, and commercial facilities.

This expanded global agreement opens new opportunities for partners across the Europe region to deliver Arista’s advanced networking portfolio building on the existing availability for TD SYNNEX partners in France, Spain, Portugal, and Germany.

Partners who wish to find out more about opportunities with Arista Networks’ solutions, should contact their local TD SYNNEX representative.

Picture: Sam Paris, TD SYNNEX.

 

Zyxel Networks launches rugged WiFi 7 access point for harsh industrial environments

The new WBE665S expands MSP and installer opportunities by delivering high-capacity connectivity and AI-powered network management for demanding deployments.

HSINCHU, Taiwan, April 7, 2026 – Zyxel Networks, a leader in delivering secure and AI-powered cloud networking solutions, today announced the launch of the WBE665S BE22000 12-stream WiFi 7 Triple-Radio NebulaFlex Pro ruggedized access point. The new solution presents MSPs and installers with an opportunity to address the rising demand for fast, reliable wireless connectivity within industrialised and challenging environments.

Combining a durable IP67-rated weatherproof design and AI-powered cloud management, the WBE665S is designed for professional installers deploying networks in demanding locations.

In warehousing and distribution, manufacturing, cold storage, large-scale retail and other sectors, WiFi is now being extended into zones that were once considered too harsh for wireless connectivity. Forklift trucks run connected tablets, while IoT sensors track the movement of consignments and goods, and handheld barcode scanners are used to drive greater efficiency and accuracy. In these environments, hazards such as such as extreme temperatures, humidity and dust are common and dropped connections, downtime and hardware failures can disrupt operations.

Reliable WiFi 7 built for demanding environments
The WBE665S tackles these challenges with a powerful combination of WiFi 7 performance, rugged design, and flexible cloud management, ensuring stable, continuous wireless connectivity for mission-critical deployments.

Kell Lin, Senior Associate Vice President, Networking Strategic Business Unit, Zyxel Networks, stated: “As the use of WiFi in areas that demand far more resilience than traditional office spaces increases, there is a significant opportunity for our MSPs and installers. The WBE665S is purpose-built to provide good, dependable connectivity that will function consistently well in more challenging conditions. It delivers the performance, durability and intelligent management needed in harsh environments, helping partners to meet customer requirements and to open-up new business potential in this growing area of the market.”

Key features of the WBE665S include:

  • 12-stream WiFi 7 architecture: A tri-radio design delivers up to 22Gbps throughput with Multi-Link Operation (MLO), supporting high-density deployments where speed and low latency are critical.
  • Smart sectorial antenna: An integrated 120-degree ultra-wide smart antenna focuses RF energy toward connected devices, enhancing coverage efficiency and minimising interference.
  • Industrial-grade durability: An IP67-rated enclosure protects against dust and water while operating in temperatures from -40°C to 70°C, making it suitable for cold storage and outdoor installations.
  • Dual 10GbE uplinks: A high-speed fiber port supports deployments over 100 meters, while an optional 10GbE PoE++ Ethernet port enables shorter-run installations.

AI-powered network management and security
Efficiently managing and securing customer networks can be a major drain on MSP resources. The WBE665S alleviates this by integrating with Zyxel Networks’ Nebula platform to simplify deployment and operations.

  • NebulaFlex Pro management: Enables cloud, controller or standalone management modes for flexible deployment.
  • Nebula cloud management: Provides centralised control of wireless networks, switches, security gateways and FWA devices through a single interface with real-time visibility.
  • AI-powered optimization: Nebula’s WiFi Aid and Wireless Health tools automatically detect issues and adjust settings to improve performance, helping MSPs reduce maintenance visits.
  • Enterprise-grade security: Support for Secure WiFi, Connect and Protect Plus, DPPSK authentication and passwordless access helps protect both WiFi services and administrator accounts.

For more information, please visit https://www.zyxel.com/global/en/products/wireless/be22000-12-stream-wifi-7-triple-radio-nebulaflex-pro-ruggedized-access-point-wbe665s

Picture: Kell Lin, Zyxel Networks.

 

TD SYNNEX reports record fiscal 2026 first quarter results

To view and download the full press release, click on the image below.

 

TD SYNNEX Maverick invests to accelerate partner growth

Further investment and signings planned as well-known trio join the Maverick team and the business builds on recent signings with significant AV vendors

Basingstoke, 27 March 2026 – TD SYNNEX Maverick – a specialist collaboration, digital signage, and unified communications business within TD SYNNEX (NYSE: SNX) – is making further investments to support partner business development and growth in the fast-growing areas of audiovisual, collaboration, and digital signage.

The business unit has recruited in a trio of experienced heads to augment its existing of skills and ensure it continues to meet the needs of the growing number of IT and audiovisual partners now working with TD SYNNEX Maverick for business development support and value-added services. Paul Bartrum has joined as audiovisual account director, Peter Vernon now heads-up Maverick’s UK&I projection business, and Jimmie Ireton has been appointed as business lead for digital signage. They bring extensive experience of working with specialist AV partners and their arrival is significant, said Mark Glasspool, senior director, UK&I, Maverick.

“We are investing to support our continued growth and to add further capabilities and depth to what is already a very knowledgeable and experienced team at TD SYNNEX Maverick. Our ever-growing partner base includes both audiovisual specialists and the growing number of IT partners that are now deploying AV products as integral elements of many solutions. This investment is a clear demonstration of our commitment to partners on AV, projection, and signage sales.”

The appointments follow several new vendor additions to the Maverick portfolio. These include Epson, Barco, Zebrix, and Chief (Legrand). By working with TD SYNNEX Maverick, partners benefit from specialist knowledge and long experience in collaboration, signage, and audiovisual solutions, and gain access the extensive value-added services, stock holding and financial options available from TD SYNNEX. The Maverick business expects to announce further investments and additions to its vendor portfolio in the coming weeks.

Picture: Mark Glasspool, TD SYNNEX.

 

 

TD SYNNEX achieves Microsoft’s newly established Frontier Distributor designation

This achievement reinforces TD SYNNEX’s leadership in modern distribution and commitment to strengthening partner enablement with secure, AI-ready capabilities

FREMONT, Calif., & CLEARWATER, Fla. – Mar. 25, 2026 – TD SYNNEX (NYSE:SNX), a leading global distributor and solutions aggregator for the IT ecosystem, today announced it has achieved Microsoft’s newly established global Frontier Distributor designation, reaching this milestone early in the program’s rollout. The designation positions TD SYNNEX among the most advanced Microsoft distributors worldwide, reinforcing its role as a trusted ecosystem orchestrator and enabling to adopt solutions faster, monetise AI more effectively and deliver secure outcomes consistently across over 100 countries.

The Microsoft Frontier Distributor designation, part of Microsoft’s updated partner accreditation framework, recognises top-performing cloud solution provider (CSP) distributors that demonstrate excellence in support, security, channel enablement, platform innovation and technical delivery. The designation is designed to create differentiation and scale for partners that deliver meaningful value to the small and medium-sized business (SMB) segment, empowering distributors to grow faster, activate more resellers and deliver greater consistency in customer experience. By earning this designation, TD SYNNEX cements its position as the benchmark distributor for Microsoft customers all over the world who are navigating accelerating cloud adoption, security demands and AI-driven transformation.

“Earning Microsoft’s Frontier Distributor designation is meaningful validation that Microsoft’s definition of modern distribution aligns with the way TD SYNNEX helps customers build, sell and deliver solutions with confidence in the AI era,” said Reza Honarmand, SVP, Global Hybrid Cloud and Transformation, at TD SYNNEX. “Our value to the Microsoft ecosystem is rooted in helping remove friction across the customer lifecycle, accelerating solution adoption and enabling customers to monetise cloud, security and AI at scale. From advanced cloud commerce capabilities through StreamOne® to 24/7 support, we’re focused on making it easier for customers to grow with Microsoft securely, and with the capabilities needed to translate innovation into customer outcomes.”

TD SYNNEX helps customers scale Microsoft solutions efficiently through StreamOne®, its award-winning cloud commerce platform, which provides a fully transactable digital marketplace with an API-driven architecture, automated billing and cloud-native infrastructure. To promote secure deployment, the platform includes a centralised security operations (SecOps) solution that provides visibility into security posture for Microsoft customers and identifies risk and remediation opportunities. With white-label storefront capabilities and robust analytics and reporting, StreamOne® enables customers to streamline transactions, automate workflows and accelerate customer outcomes across the Microsoft ecosystem.

As a Microsoft Designated Support Provider, TD SYNNEX provides comprehensive technical and enablement support to equip customers to fully leverage Microsoft’s suite of offerings, including structured onboarding processes, comprehensive lifecycle support, go‑to‑market executions grounded in secure deployments and 24/7 Microsoft-aligned assistance delivered by its certified technical teams. TD SYNNEX further strengthens customer success through Channel Academy, its structured skilling platform designed to deliver consistent Microsoft capability development across regions and support repeatable execution worldwide.

“TD SYNNEX has been a true extension of our team as we expand our Microsoft practice by simplifying all engagements, from onboarding and enablement to selling and scaling solutions for our end customers,” said Matt Wren, VP, Growth and Procurement Services, at Moser Consulting, Inc. “The Frontier Distributor designation is meaningful validation from Microsoft of TD SYNNEX’s capabilities, and it reinforces our confidence in TD SYNNEX as a partner to help us deliver innovative solutions that drive real impact for our customers.”

To learn more about TD SYNNEX’s Microsoft offerings, visit https://www.tdsynnex.com/na/us/Microsoft/.