A channel-focused vendor we have done some work for this year recently won an award. It was great to see how thrilled they were as a result of getting independent recognition for the hard work that they have put in, and the success they’ve had with partners. It’s clearly had a positive effect on everyone in the business and enhanced their visibility and credibility.
We gave them some advice on how to go about putting together and presenting an entry. However, there is no question that it is their success – and no-one else deserves to take anything more than a passing mention. All we did was encourage them to have confidence in their own candidacy and point them in the right direction.
That’s usually all that’s required. While no business can enter an awards scheme expecting to win – every business that enters should make the best possible effort and give a good account of themselves. Just doing that can be extremely motivating and even making it onto the shortlist is an encouragement.
But one thing that’s certain is that you can’t win unless you enter. There are a dozen awards schemes that UK channel focused businesses can enter. Although it takes some effort to pull together a decent entry, if you have some success, it can have a very positive effect on your business.
We are now well and truly into the ‘awards season’ when most awards ceremonies take place and winners are announced. But before you know it, the entry deadlines for the 2023 programmes will be looming – the first will come in January. It’s good to start planning for those now. If you’d like any guidance or advice, let us know – email simon@channelstar.co.uk.
