DMSL goes on MSP recruitment drive after smashing high-speed sales targets

By Simon Meredith | 21st September 2018

Romford, 21 September 2018 – DMSL, the leading distributor of broadband and communications solutions and a Premier Partner of BT, is looking to work with more managed services providers (MSPs) after smashing its own targets for sales of high-speed connections over the last three months.

Sales of the BTnet service have accelerated rapidly since its launch in July. BTnet offers dedicated Internet access with speeds of up to 10Gbps, 24/7 availability and Cisco Meraki WiFi technology. Strong security is also an important selling-point – the additional BTnet Express package provides a next-generation firewall, anti-malware protection, content filtering, and intrusion detection and prevention.

Demand for the high-speed service has exceeded expectations. In many cases, it is being installed to support the use of managed and cloud-based solutions and DMSL is now aiming to add more MSP businesses to its reseller network.

“The BTnet solution has come at exactly the right time”, said John Carter, Managing Director of DMSL. “The growth in managed and cloud-based services is phenomenal and demand for bandwidth is going through the roof. We’ve smashed our initial sales targets and it’s MSPs who are driving most of the new business. Being able to offer reliable connectivity is now a vital element of an MSP’s value proposition. A customer that is dependent on external, hosted services wants to know that their connection is guaranteed. BTnet gives them a 100 per cent SLA and around-the-clock availability from a brand name that they can trust.”

It’s especially important in the SMB sector, he noted. “Smaller businesses are flocking to managed services, because it means they can take the purchasing and management of hardware and infrastructure out of the equation. But they also need more reassurance and having a name like BT behind the service is a great help.”

DMSL works through a network of resellers throughout the UK. It offers proven sales and marketing support and will also manage provisioning of services for partners, making it easy for them to deliver great customer service while continuing to focus on their own strengths.

The company will be exhibiting at the forthcoming CompTIA EMEA Member & Partner Conference in London on 16 and 17 October, where it will be looking to meet with potential MSP partners. The event will have a strong focus on MSP best practices and business development.

For more information, resellers should contact DMSL on 01708 776005 or visit

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