- Unity enables data transformation to create digital twins accessible on any device to help enterprise customers improve decision making and problem solving.
- Datech adds Europe and North America to existing offering in Asia Pacific and Japan
Barcelona, Spain, April 23, 2024 – Datech, the specialist design software business of TD SYNNEX (NYSE: SNX), and Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, today announced an agreement for Datech to offer Unity Pro and Unity Industry across North America and Europe, alongside its existing Unity offering in Asia Pacific and Japan. Unity is used to create dynamic digital twins, resulting in highly realistic models of products and constructions for simulation and testing. The result helps to accelerate business decision making, forecasting, and experimentation.
The agreement extends Datech’s growing portfolio of complementary solutions for designers and innovators in the architecture, engineering, and construction industries, with a plan to expand further into automotive, energy and manufacturing. Through Datech, partners will have access to Unity’s expert technical support and resources. The design software distributor will also provide on-boarding and training for partners interested in taking solutions made with Unity to market alongside leading design software and AR/VR offerings and will also support partners in developing go-to-market plans and customer engagements.
“Unity’s ground-breaking platform is a tremendously powerful tool for industry customers,” said Jaap Smit, vice president, Datech, Global, TD SYNNEX. “It accelerates digital transformation via digital twins, allowing organisations to simulate real-life situations and make better decisions. This is a huge opportunity for partners addressing the design market as Unity can be used alongside existing tools and on more than 20 platforms, including cutting edge AR/VR solutions. Together, we will enable industry professionals to deliver much more realistic and detailed insights into how their designs will look and function in the real world. This is another significant step in Datech’s diversification strategy and an exciting addition to our portfolio that will bring a wealth of new opportunities to our partners.”
Commenting on behalf of Unity, Julie Shumaker, Chief Revenue Officer, Create, stated: “This partnership significantly extends the availability of our platform for businesses looking to apply the power of cutting-edge technology, developed for gaming, to an industrial use case to accelerate their growth. Datech’s deep experience in the design market and strong reputation for delivering excellent service and support, backed by the extensive resources of TD SYNNEX, ideally positions Unity to reach further into key markets. We look forward to engaging with partners eager to harness the potential of real-time 3D.”
Through Datech, partners will have access to Unity’s expert technical support and resources. Datech will also provide on-boarding and training for partners interested in taking solutions made with Unity to market, alongside leading design software and AR/VR offerings. Datech will also support partners in developing go-to-market plans and customer engagements.
Datech’s strategic value-add program is a multi-faceted initiative designed to empower its partners and elevate their capabilities. The program provides partners with access to a range of tools, automated services, and platforms geared towards augmenting their overall value proposition and aligned with Datech’s FLAER (find, land, adopt, expand, renew) sales lifecycle methodology. These include a dedicated partner portal and business dashboards that provide them with real-time data insights and automated processes that help to streamline operations and enhance value delivery.
Picture: Jaap Smit, TD SYNNEX.
