New agreement will see TD SYNNEX focus on digital distribution of cybersecurity portfolio to Palo Alto Networks’ commercial market and SMB VARs
BARCELONA, Spain, December 20, 2023 – TD SYNNEX (NYSE: SNX) today announced a European distribution agreement with Palo Alto Networks, the global cybersecurity leader, which will enable partners to access and resell the vendor’s full range of cybersecurity hardware and software products aimed at securing digital information backed by industry-leading threat intelligence capabilities and strengthened by state-of-the-art automation.
Through this agreement, TD SYNNEX will leverage its digital engagement and distribution capabilities both to support Palo Alto Networks’ existing and new commercial market partners, increasing the reach of the vendor’s solutions across the distributor’s extensive community of small and medium-sized value-added resellers in the region. Partners can access Palo Alto Networks solutions through TD SYNNEX’s digital commerce platforms and can also benefit from specialist sales and advisory support from the distributor’s local cybersecurity experts.
Driving growth in the cybersecurity sector continues to be a priority for channel partners according to TD SYNNEX’s recently published Directions of Technology report, which is based on research into partner sentiment conducted by the distributor. The report finds that channel partners identify security solutions as their top revenue driver – both now and in the near future – and that investing in cybersecurity skills in their organisations is a key priority. TD SYNNEX is strategically committed to helping partners in addressing the cybersecurity skills gap by offering access to its in-house experts alongside educational resources, training and certifications as part of its cybersecurity enablement programs and the TD SYNNEX Channel Academy.
Sam Paris, vice president, security and networking, Europe, at TD SYNNEX said: “With Palo Alto Networks we are bringing a trusted, premium offering of enterprise-grade security products and services to the SMB channel. We look forward to applying our people’s deep security specialization, alongside our data-driven engagement and enablement capabilities to help partners to enhance their practices, grow their businesses and protect customers against ever-evolving cybersecurity threats.”
Claudette Atkinson, senior director, Distribution EMEA & LATAM, at Palo Alto Networks said: “We’re thrilled to announce our partnership with TD SYNNEX. It marks a pivotal leap in amplifying our reach to new SMB and Commercial partners. With their robust digital capabilities and ‘always-on’ marketing approach, TD SYNNEX will help us unlock Palo Alto Networks’ potential in this space. Together, we’re ensuring more partners and customers engage with our platform story, delivering next-generation solutions to address today’s security challenges for all customers.”
Palo Alto Networks products are available to TD SYNNEX partners across the distributor’s European footprint. To find out more, please visit TD SYNNEX’s dedicated Palo Alto Networks webpage.