Tech Data announces multiple enhancements to Channel Academy sales training platform

By Simon Meredith | 5th November 2018

Tech Data has announced a major new release of its Channel Academy sales training platform.

Barcelona, Spain, 05 November, 2018 – Tech Data (Nasdaq: TECD) has announced a major new release of its Channel Academy sales training platform, providing additional features, resources and content that will enable its customers to change the way they sell technology in a transformed IT market.

The refreshed Channel Academy provides Tech Data’s customers with a free and easily accessible online learning platform, including an extensive range of interactive e-learning modules, sales enablement tools and bite-sized training modules from leading vendors including HPE, Aruba, Microsoft, Veritas and Intel—with additional vendors being added every month.

The refreshed portal offers a more intuitive experience for users with new tools and processes that can be used to drive improved lead generation and more profitable opportunities. Other resources enable resellers to accurately track usage and skills development, as well as measure productivity improvements, return on investment and cost savings.

A streamlined registration process makes it simple for registered customers to access and use the platform, while new gamification features give customers more tools to encourage participation and competition between team members.

Stephen Ennis, director, Tech Data Academy, Europe, said: “Tech Data has set a goal of making the Channel Academy the one-stop platform for IT sales training, and we are very excited about this major update. We have retained the best features of the original platform, and we have added new functionality and enhanced usability with the aim of making the Tech Data Channel Academy the one-stop platform for IT training. It is now even more appealing to customers who are looking to enhance and update the skills of their sales teams.”

Anjali Saraswathyamma, manager, Training and Education, Europe, at Tech Data, added: “We are now in a new era in which hybrid infrastructures and subscription-based services are becoming critical to all of our customers’ businesses. That requires a different approach to selling and—just as Tech Data is making itself the trusted advisor on all key and next-generation technologies, such as cloud solutions, hybrid and converged infrastructures, edge computing, IoT and analytics.”

The new TD Channel Academy platform is available in eight languages—English, French, German, Spanish, Italian, Dutch, Swedish and Portuguese. The Tech Data Channel Academy can be accessed at

The Tech Data Channel Academy is focused on vendor sales training and is freely available to Tech Data’s partners and customers. In addition to sales training, technical training resources that enable deep technical competence and specific vendor accreditations are available separately through the Tech Data Academy. For more information on technical certified IT training from Tech Data Academy, see

Picture: Stphen Ennis, Tech Data.

Tech Data Stephen Ennis

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