Tech Data Partner Academy puts the focus on SMB market opportunities

By Simon Meredith | 15th August 2016

Basingstoke, 15 August 2016 – Tech Data is giving resellers a chance to get fully up to speed with the latest opportunities in the SMB market at this year’s Partner Academy event. The day will be held at the prestigious Carden Park Hotel, near Chester, on Friday 30th September.

Previously known as the Vendor Engagement Forum, this refreshed format for 2016 is geared specifically towards sales executives in partners that are targeting SMBs and has a strong focus on enabling business growth and identifying new business opportunities.

Delegates will be able to attend a series of plenary sessions and product demonstrations, and hear directly from leading vendors about their latest developments, plans and opportunities. They will also be able to take part in focused interactive discussions and hold one-to-one meetings, both with vendor companies and Tech Data.

Leading vendors supporting the event include Cisco, HP Inc., HP Enterprise and Veeam. Representatives from all Tech Data’s focused business units and Collection of Specialists, including Azlan, Tech Data Mobile, Maverick and Datech, will be in attendance. In addition, there will be specialists from Tech Data’s SMB business development, cloud, e-commerce, and credit and finance teams on hand to talk about the wide range of services Tech Data can provide to SMB resellers.

A massive 86 percent of delegates who attended the last event in October 2015 rated it as ‘excellent’ and the Tech Data team expect next month’s event at Carden Park to be even more beneficial.

“SMB partners will get a tremendous amount of value by attending the Partner Academy”, said Sara Gemmell, Marketing Services Director at the company. It is specifically designed to help SMB-focused partner sales teams improve their knowledge and skills, get right up to date with the very latest solutions and technologies, and deepen their relationships with vendors and our own teams. In addition to the plenary sessions, there will be opportunities to get in-depth insights into new solutions during smaller interactive sessions and to meet, network and hold face-to-face discussions with a diverse range of leading vendors and Tech Data personnel. It will be beneficial and time very well spent for everyone involved.”

The event will also showcase the broad range of services and capabilities Tech Data offers to SMB resellers. These include extensive and specialist sales support and bid-pricing, access to online resources and the provision of financial support. Earlier this year, Tech Data made over £150 million additional credit available to more than 4000 of its customers. The company has also announced a number of significant investments that enhance its services for SMB partners and its web presence in recent weeks.

Tech Data has launched a mobile-optimised version of its InTouch ecommerce site, bringing comprehensive access to real-time product information, availability and pricing to resellers’ smartphone and tablet screens. The app provides new interactive features that help partners engage with customers on the spot and increase their prospects of winning business. It has also made improvements to its desktop website, introducing redesigned product pages and new Category Stores that make it easier and faster to find products.

Separately, Tech Data has introduced the Cloud Mastery Journey; an end-to-end programme that enables resellers to build their own cloud practice. It begins with an expert assessment of their current capabilities and then provides partners with access to expert training and other resources, allowing them to build their skills and develop their own cloud value proposition.

As part of the Partner Academy package, delegates will also be able to enjoy a drinks reception and dinner with an option to stay overnight at the Carden Park country estate, which also boasts an onsite golf course.

Resellers can find out more about the Partner Academy by emailing

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About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow us on Facebook and Twitter.

For further information contact:
Sara Gemmell
Marketing Services Director
Tel: 0871 880 3000

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